RIntelligence
BProof grade
8Metrics retained
1Evidence records
QuickReply.aiVendor

Reported outcomes

1107077.67 INRRevenueNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Revenue” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Attribution method is absent.
7911.25 INRSpendNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Spend” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: Cost may be shared with a broadcast billing window.
13993.71 percent reported ROIReported gross returnNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Reported gross return” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: INR1,107,077.67 / INR7,911.25 x 100 = 13,993.71%
1792 ordersOrdersNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Orders” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: Order attribution is absent.
67.42 percentEngagement-based conversionNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Engagement-based conversion” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: 1,792 orders / 2,658 unique engagements x 100 = 67.42%
7.63 percentDelivered-message conversionNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Delivered-message conversion” but does not disclose the pre-intervention or comparison value needed as a baseline. · Formula: 1,792 orders / 23,487 delivered messages x 100 = 7.63%
3232 engagements; 2,094 link clicks; 2,658 unique engagements; 11.32% CTREngagement funnelNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Engagement funnel” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: The CTR denominator is not explicitly identified in text.
30681 sent messages; 23,487 delivered; 19,721 readMessage funnelNo period is disclosed. · QuickReply.aiBaseline: The retained source reports “Message funnel” as an absolute or contextual figure but does not disclose a pre-intervention comparison baseline. · Formula: Direct reported funnel counts; uniqueness is not specified.

Context and boundaries

WorkflowProduct-browse abandonment flow with explicit funnel formulas.
Implementation?No campaign period is disclosed.
CaveatsThe 67.42% and 7.63% conversion rates are both valid for their stated but very different denominators.vendor_owned

Source trail

  1. The Wellness Shop browse-abandonment case

    Vendor case reports INR1,107,077.67 revenue, INR7,911.25 spend, 1,792 orders and 13,993.71% ROI. It explicitly defines 67.42% conversion as orders/2,658 unique engagements and also gives 7.63% as orders/23,487 delivered messages. Funnel metrics are 30,681 sent, 23,487 delivered, 19,721 read, 3,232 engagements, 2,094 link clicks and 11.32% CTR. Cost may be shared with a broadcast billing window.

    company · accessed 2026-07-13
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