RIntelligence
Menu
Index/case studies/sellerapp casa platino

Proof grade B

Casa Platino

Walmart campaign restructuring and custom-reporting case.

SellerApp dossier →
BProof grade
10Metrics retained
2Evidence records
SellerAppVendor

Reported outcomes

680000 USDMonthly Walmart revenueDecember 2025 baseline to March 2026 · SellerAppBaseline: 453000 · Formula: ($680K - $453K) / $453K = 50.11% growth.
13 %Ad-spend reductionMarch 2026 versus December 2025 · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
18.36 %TACoSJanuary–March 2026 · SellerAppBaseline: 21 · Formula: (21 - 18.36) / 21 = 12.57% reduction; baseline is reported as approximately 21%.
30.5 %Organic-sales shareJanuary–March 2026 · SellerAppBaseline: 26.5 · Formula: 30.5 - 26.5 = 4.0 percentage-point increase.
400 campaigns, more thanExisting campaigns mappedFirst two weeks · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
1000000 USDMonthly revenue targetSix-month target · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
12000000 USD2026 annual-revenue target2026 · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
4000000 USD, approximately2025 Walmart revenue2025 · SellerAppBaseline: This is itself pre-engagement annual context. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
96000000 USDAmazon annual revenueThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
11000000 USDAmazon annual ad spendThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.

Context and boundaries

Workflowanalytics_reporting_and_experimentation–marketing_engagement_and_campaignsWalmart campaign restructuring and custom-reporting case.
Implementation?January–March 2026; December 2025 spend/revenue comparison baseline
CaveatsVendor-hosted case with no customer-owned quantitative confirmation.–The story says spend increased from January to March but was 13% below December; these statements use different baselines.–The page gives a broad pre-engagement $300K–$450K monthly range, while the hub provides the $453K value used for the 50% calculation.vendor_owned

Source trail

  1. SellerApp customer stories hub

    Completeness control for the 24 currently linked customer stories; the hub also carries Teeccino and ZEAK quotes and anonymous aggregate customer metrics.

    company · accessed 2026-07-13
  2. Casa Platino customer story

    Named Walmart managed-advertising case reporting revenue, spend, TACoS and organic-share changes from January to March 2026.

    company · accessed 2026-07-13
← Back to customer atlas