SellerApp

SellerApp currently positions data tools and expert support for brands, agencies and aggregators across Amazon advertising, sales and operations. It presents self-serve, agency, managed-service and custom/API routes and surfaces PPC automation, profit analytics, listing optimization, product research, keyword tools and business alerts.

Current public packaging includes Freemium at $0, Pro starting at $99 per month, Smart with Automation starting at $149 per month with a struck-through $250 price and first-three-month discount, plus custom/API, agency and managed-service routes. Agency pricing starts at $300 plus 0.5%–2.5% of Amazon ad spend; the managed-listing tile renders 200 per parent ASIN without a visible currency. The page varies recommendations by ASIN count, ad spend and revenue, lists 19 Amazon marketplaces and leaves custom tickets quote-based.

Product Intelligence tracks ASIN pricing, estimated sales and revenue, FBA fees, trends, keywords, listing quality and competitive strengths, with CSV export. This is a monitoring and recommendation surface; the page does not establish marketplace writes.

SellerApp provides filterable product research, BSR and product trends, product alerts and an AI-described Opportunity Score for demand, revenue, margin and competition. It supports discovery and evaluation, not direct sourcing or listing execution.

Keyword Research supplies search-volume, relevance and CPC signals, reverse-ASIN analysis, exports and multilingual terms across Amazon marketplaces. Its documented action is research and recommendation rather than automatically editing a listing or campaign.

The tracker periodically refreshes Amazon SERP position and change data and recommends bid or optimization responses. It documents monitoring up to 100 terms, but no automatic listing or ad write from the tracker itself.

The self-serve listing-quality tool analyzes titles, bullets, descriptions, image and video count, backend keywords, reviews, ratings, discoverability and desirability into a 1–100 score and recommendations. It does not establish direct publication of edits.

SellerApp experts create keyword-rich titles, bullets, descriptions, backend terms and A+ content and provide image/video feedback. The page explicitly says the customer receives text by email and must copy it into Seller Central; SellerApp does not upload the listing or require Amazon account access. The dedicated service page states a $250-per-month starting point, which conflicts with the live pricing page's 200-per-parent-ASIN rendering.

PPC Analyzer combines bulk campaign operations, AI suggestions, smart automation and user-configured rules. Enabled rules can raise or reduce bids, pause targets, transfer or harvest keywords, add negative targets, daypart budgets and respond to organic rank or low inventory; this is direct configured Amazon Ads execution.

The managed AI ad-automation service starts at $250 per month for under $5,000 monthly ad spend. A manager analyzes and integrates the account, the team tailors strategy and automation, and the system executes bid, campaign, budget and keyword changes with monthly reviews; autonomy is therefore configured and managed rather than an unconstrained agent.

SellerApp's managed PPC agency has human experts audit, create and optimize Sponsored Products, Sponsored Brands, Sponsored Display and DSP campaigns, including keyword, bid, budget and A/B-test work. The company recommends a three-month engagement but says customers are not locked into long contracts.

Profit Dashboard imports Seller Central data, combines it with seller-entered COGS and shipping costs, calculates profit and fees, forecasts sales and seasonality, and raises low-stock and hijacker alerts. Setup is described as under one minute with data import commonly taking 12–24 hours; it forecasts and alerts but does not place replenishment orders.

User-configured alerts cover price, inventory, Buy Box, ratings and reviews, listing quality, revenue, orders, hijackers and ad budget. Notifications prompt a person to respond; the page does not prove autonomous price, replenishment or review-response execution.

The Chrome-based review tool shows eligible delivered orders from 4–30 days, after which the user selects orders and clicks Request Review to send Amazon's standardized request in bulk. It is human-triggered execution and does not permit customized messages.

The human-managed service covers support tickets, account health, PPC, listing monitoring and updates, inventory forecasting, brand protection, customer service, review work, reimbursements, compliance and international expansion. It charges monthly management plus a percentage of GMV and explicitly excludes physical fulfillment; inventory-sensitive ad changes remain a managed workflow.

SellerApp markets authenticated REST-style access to Amazon product, search, sales, keyword, price, review and competitor data with usage-based commercial terms. The retained public surface is read-oriented and does not establish API endpoints that write listings, orders or ads.

The Ecommerce Data API advertises product, price, promotion, search, review and seller-account data across 45 marketplaces including Amazon, Walmart, Best Buy, Lazada and Shopee. It supports data warehousing and predictive analysis; references to optimal pricing are use-case recommendations rather than direct repricing proof.

Enterprise solutions target digital, strategy, marketing, market-intelligence and analytics leaders with custom category, competitor, share-of-voice, reporting, automation and data-warehouse work. Packaging and ticket are quote-based.

SellerApp monitors Blinkit, Zepto and Instamart assortment, pin-code availability, out-of-stock rates, share of voice, price, ratings and reviews and recommends inventory, price, promotion or logistics responses. It does not claim to execute quick-commerce fulfillment or write price and inventory changes.

SellerApp's current ONDC page describes catalog management, inventory updates, customer management, order processing, shipment tracking, returns and issues. It also markets a Google Cloud-based generative listing builder that converts attributes into an enriched catalog; these actions apply to the ONDC seller-network product, not the Amazon intelligence tools generally.

The Shopify integration page says merchants connect their store to upload and update ONDC catalog, inventory and orders and receive onboarding and live training. This is a direct India-market integration surface.

The WooCommerce integration page claims catalog upload, real-time inventory sync, order handling, reporting and streamlined payments for ONDC, with supported onboarding and training. Claims are vendor-hosted and product-specific.

The current policy identifies Sellmetric Pte Ltd as controller, says operations occur in the United States, Singapore and India, and enumerates current self-serve, Chrome, API, managed, agency, ONDC and marketplace/ad-channel integrations. It documents authorized access to seller, listing, inventory, order, profit and ad data, access controls, encryption in transit and role-based permissions, but no certification or uptime SLA.

The dated terms identify Sellmetric Pte Ltd as the contracting and site-owning entity and apply Singapore law. Their product and billing language is materially stale and is retained for legal-entity continuity rather than current packaging.

The stale GDPR page uses the former company name Cloudails Pte Ltd and future-tense May 2018 compliance language. It contradicts the current controller name and should not be used as current identity evidence.

SellerApp self-identifies as privately held, Singapore-headquartered, profitable and employing more than 50 people worldwide, and names Dilip Vamanan as co-founder. No audited basis or precise headcount date is disclosed.

SellerApp lists operating addresses in Texas, Singapore and Indiranagar, Bengaluru. Its statement that data is never shared and deletion occurs within 90 days after cancellation conflicts with the newer privacy policy's enumerated sharing and purpose-based retention.

The current official marketplace listing shows SellerApp's extension at version 4.0.0, updated July 4, 2026, with 30,000 users. It covers product analysis, keywords, profit, listing quality and review extraction.

ONDC's official participant directory lists SellerApp as a live pan-India Seller Network Participant and Marketplace Seller Node across multiple retail categories. This independently confirms the ONDC role, not the detailed vendor performance claims.

The company-controlled profile identifies registered name Sellmetric Pte Ltd, Singapore headquarters, privately held status and a 51–200 employee-size band. Its narrative says Dilip Vamanan and Brij Purohit founded the company in 2017, while the profile metadata says founded 2016.

The official registry dataset records SELLMETRIC PTE. LTD., UEN 201729545K, as a live Singapore private company limited by shares incorporated on October 13, 2017. It records former name CLOUDAILS and a registered office that differs from SellerApp's privacy and contact addresses.

The official October–December 2022 table records two investments from Singapore-based Sellmetric Pte Ltd into Bengaluru-based Sellmetric Private Limited, each INR 0.0474 crore. This establishes an India operating entity and intra-group investment but not the ownership percentage or total external funding.

Flipkart named SellerApp among six Leap Ahead startups that would receive equity investment of up to $500,000 per company plus mentorship. This supports Flipkart Ventures as an investor and a ceiling, not SellerApp's exact cheque.

Flipkart Ventures' current portfolio lists SellerApp in Leap Ahead Cohort 1, confirming the investment relationship without an exact amount, valuation or cap-table detail.

Konglo Ventures lists SellerApp as an active portfolio company and describes it as an ecommerce seller analytics tool. The portfolio does not disclose the investment date or amount.

Google selected SellerApp for its 2024 AI First India cohort and described it as a GenAI-enabled analytics platform for marketplace sellers. The program was equity-free; this supports India ecosystem relevance and accelerator participation, not Google investment or India incorporation.

SellerApp's rebrand post says the business was founded in December 2016 by Dilip Vamanan and Brij Purohit and that SellerPrime became SellerApp. The stated start date differs from the 2017 Singapore incorporation and parts of the current company narrative.

Amazon's official marketplace listing validates SellerApp as a current third-party selling application starting at $99 per month with a free trial and tiered pricing by business size, ad spend and features. Commercial transactions are directly with SellerApp.

The connection guide documents Amazon OAuth and MWS/SP-API access to sales, orders, listings, inventory, fees, refunds, settlements and financial data. SellerApp says it cannot access the Amazon password, bank/payment details or customer PII; authorization is revocable and data is encrypted in transit and at rest.

The workflow requires a user to choose a template or custom rule, select campaign type and scope, set conditions, exclusions and an analysis window, then review and enable it. Enabled rules automatically increase or decrease bids and pause targets, and maintain a history log.

Users set ACoS, ROAS and monthly-budget goals, after which adaptive automation changes bids and targeting. Users can pause or manually override it and inspect notifications and action logs. The FAQ says decisions rely on validated previous-day data, qualifying marketing references to real-time optimization, and says self-serve AI coverage of Sponsored Display is still expanding.

SellerApp states automation cannot generate campaigns without user inputs and search terms. Once configured, it can optimize bids and placements and expand targets; this defines a goal/rule-bounded execution system rather than open-ended campaign planning.

The official OAuth connection reads campaign, spend, keyword, search-term and placement data and enables automatic bidding, negatives, dayparting, budget pacing and campaign pauses. SellerApp states initial sync takes about 15–30 minutes and access can be revoked.

The inventory view combines FBA and FBM status, weighted velocity, predictive stockout alerts and recommended restock quantity with automatic data refresh. It does not create purchase orders, supplier orders or stock transfers.

A researched keyword can be transferred into Advertising only after the user selects profile, campaign, ad group, match type and bid and clicks Apply. This is a deterministic user-confirmed write, not autonomous campaign creation.

The legacy Product Source help page describes Alibaba supplier discovery with country, verification, Trade Assurance, MOQ, price and ready-to-ship filters. Product Source is absent from current navigation and pricing, so live availability is unknown.

The help page lists $39 Pro-Lite and $79 Professional plans, seven-day trials and 25% annual savings. These conflict with current $0/$99/$149 pricing and 50% annual-savings claims and are retained only as legacy packaging evidence.

Completeness control for the 24 currently linked customer stories; the hub also carries Teeccino and ZEAK quotes and anonymous aggregate customer metrics.

Named Amazon advertising case reporting ad revenue, impressions, total revenue and ACoS outcomes plus campaign implementation counts.

Named Amazon PPC case reporting month-over-month ad-sales and overall-sales growth, unit growth and ACoS reduction.

Named Amazon marketplace expansion and advertising case reporting sales, ACoS, CTR and ROAS outcomes over three months.

Named Amazon advertising case reporting sales, PPC revenue, ad-spend and loyal-customer-sales outcomes.

Named Sponsored Ads and listing-optimization case reporting ROAS, sales, page-view and CTR outcomes over three months.

Named Amazon advertising and listing-SEO case reporting impressions, clicks, sales and PPC-revenue changes.

Named Amazon US launch and video-advertising case reporting impressions, clicks, sales and ad-ROAS changes.

Named managed-services case with conflicting 5.8x, 6x and 564% revenue labels plus impressions and conversion-rate outcomes.

Named Smart Automation case reporting ad revenue, orders, clicks, CTR and impressions across 45 days.

Named three-brand cohort case for Birdie Girl Golf, Pet2Go and HWL Brand reporting average engagement, ad revenue, revenue and ACoS changes over 90 days.

Named two-brand Amazon PPC case reporting revenue, cost, conversion and visibility outcomes; headline, cards and body use conflicting windows and percentages.

Named B2B Amazon advertising case reporting ad revenue, total sales, ACoS, TACoS and CTR endpoints.

Named Amazon advertising and launch case reporting revenue, ACoS, conversion and impressions with several rounded headline/body conflicts.

Named full-funnel advertising and listing case reporting ad revenue, total sales, ACoS, TACoS, conversion, impressions and BSR changes; several narrative multipliers conflict with endpoints.

Named six-month Amazon advertising, listing and launch case with disclosed before/after endpoints across ad revenue, total sales, cost, conversion, CTR, organic rank and impressions.

Named Amazon PPC case with January-May 2025 sales comparison and disclosed wasted-spend, CPC, CTR, conversion, unit and TACoS values.

Named Amazon PPC case with revenue, ACoS, TACoS, conversion, impressions and BSR endpoints; the ACoS headline and body conflict.

Named Amazon managed-PPC case reporting campaign scale, ACoS, ad spend, ad revenue retention, TACoS, CTR and organic-rank outcomes.

Named Amazon US advertising and content case reporting sales, ad revenue, cost, conversion, CTR, impressions and time saved; summary and result-period revenue totals conflict.

Named Amazon full-funnel case reporting sales, ACoS, conversion, CTR, organic contribution and ROAS; template-like cards and multiple baseline periods conflict.

Named Amazon catalog-architecture and advertising case reporting revenue, orders, conversion, clicks, ACoS and ROAS outcomes with intervention counts.

Named Amazon DSP and Sponsored Ads case reporting DSP revenue, total sales, TACoS, ROAS and attributed-revenue contribution.

Named Walmart managed-advertising case reporting revenue, spend, TACoS and organic-share changes from January to March 2026.

Named Amazon Japan managed-advertising case reporting 90-day ad revenue, ACoS, conversion, CTR, impressions, CPC and workload outcomes.

Live legacy-template case reporting AquaBoon revenue, ACoS, PPC sales and page-one visibility outcomes plus campaign counts.

Live legacy-template listing and PPC case reporting first-sale timing, daily orders and page-one keyword rank for Pamela's product.

SellerApp blog presents two named client account mini-cases, Sumsae and Bambuish, with six-week ACoS paths and automation outputs.

Named qualitative testimonial from Eytan Weiner, founder of Quantum Networks, describing SellerApp as a decision-making layer for growth and budget allocation.

Three shortened-name qualitative testimonials from Julian B, Wilson G and Axel M covering FBA advice, advertising streamlining and product innovation.