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Index/case studies/sellerapp midwest organics

Proof grade B

Midwest Organics

Full-funnel advertising and organic-rank case.

SellerApp dossier →
BProof grade
10Metrics retained
1Evidence records
SellerAppVendor

Reported outcomes

250000 USDAd revenueTwo-year engagement · SellerAppBaseline: 150000 · Formula: $250K / $150K = 1.67x, or 66.7% growth.
15.8 %ACoSThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: 19 · Formula: (19 - 15.8) / 19 = 16.84% reduction; SellerApp labels the reduction 15.8%.
16 %Alternative post-ACoSThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: 19 · Formula: (19 - 16) / 19 = 15.79% reduction.
10 %TACoSThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: 12 · Formula: (12 - 10) / 12 = 16.67% reduction.
12 %Conversion rateThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: 7 · Formula: (12 - 7) / 7 = 71.43% increase.
800000 impressionsImpressionsThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: 400000 · Formula: 800K / 400K = 2x, or 100% growth.
50 top-50 rankBest Seller RankThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: above 700 · Formula: Movement from worse than #700 to top 50 is an improvement of more than 650 positions.
180 campaignsNew campaigns releasedTwo years · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
80 %Core-product budget shareThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.
20 %Accessory budget shareThe SellerApp source does not disclose a complete measurement window for this metric. · SellerAppBaseline: The SellerApp source does not disclose a pre-engagement baseline for this metric. · Formula: SellerApp reports the value but does not disclose a complete calculation formula.

Context and boundaries

WorkflowFull-funnel advertising and organic-rank case.
Implementation?Two-year engagement; current-result snapshot dates are not disclosed
CaveatsVendor-hosted case with no customer-owned quantitative confirmation.–The summary uses ACoS 19% to 16%; results use 19% to 15.8% while also calling that a 15.8% reduction.vendor_owned

Source trail

  1. Midwest Organics customer story

    Named Amazon PPC case with revenue, ACoS, TACoS, conversion, impressions and BSR endpoints; the ACoS headline and body conflict.

    company · accessed 2026-07-13
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