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Index/case studies/sellermate ai new house speciality

Proof grade B

New House Speciality Co

A normalized customer outcome record retained from permitted official evidence.

SellerMate.AI dossier →
BProof grade
6Metrics retained
1Evidence records
SellerMate.AIVendor

Reported outcomes

100 approximately SKUsCatalog sizeAt case publication · SellerMate.AIBaseline: Scale context, not an outcome. · Formula: Approximate count reported directly.
11 % ACoSACoS endpointBy November 2025 · SellerMate.AIBaseline: 15.6% in August 2025 · Formula: 11% - 15.6% = -4.6 percentage points; (11-15.6)/15.6 × 100 = -29.49%. Page calls the change -5%.
9.15 x ROASROAS endpointBy November 2025 · SellerMate.AIBaseline: 6.4x in August 2025 · Formula: (9.15-6.4)/6.4 × 100 = +42.97%.
11.66 % CVRConversion-rate endpointBy November 2025 · SellerMate.AIBaseline: 9.89% in August 2025 · Formula: 11.66% - 9.89% = +1.77 percentage points; relative increase = 17.90%. Page calls the change +2%.
13 % increaseAd sales growthAugust-November 2025 · SellerMate.AIBaseline: No ad-sales amount is disclosed. · Formula: Amounts and calculation are not disclosed.
2 approximately hours per day beforePrior manual optimization timeBefore SellerMate · SellerMate.AIBaseline: This is the before-state, not a change metric. · Formula: Time estimate reported directly; task sampling is not disclosed.

Context and boundaries

WorkflowWeekly onboarding and PPC guidance–Manual campaign creation–Keyword harvesting–Smart Automation rules–Smartboards and Ads Overview reports?
Implementation?August-November 2025; page labels the engagement four months after mid-July onboarding
CaveatsVendor-hosted; weekly SellerMate collaboration means outcomes are not attributable to software alone.–Headline percent changes use rounded or ambiguous percent-versus-percentage-point language.vendor_owned

Source trail

  1. New House Speciality Co case study

    For a roughly 100-SKU US brand onboarded in mid-July 2025, the page compares August with November: ACoS 15.6% to 11%, ROAS 6.4 to 9.15, CVR 9.89% to 11.66% and ad sales +13%. It calls the case four months, ACoS down 5% and CVR up 2%; exact endpoints imply 4.6 and 1.77 percentage-point changes. Manual work fell from about two hours daily to minutes, without an exact endpoint.

    company · accessed 2026-07-13
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