SellerMate.AI

SellerMate positions its current product as an Amazon PPC platform for agencies and brands. It claims 2,000+ brands and agencies in 20+ countries, US$1B+ ad spend managed, US$10B+ sales optimized and a 4.8/5 Amazon Appstore rating. It says users connect Amazon data in minutes, obtain live reports and automate bids by the hour. Homepage testimonials report a 55% TACoS reduction in 2-3 weeks for Ted's Sterling Magic, a 41% daily-ad-sales lift for an Arvanza-managed account and higher ad rank without constant bid changes for Smartivity.

The company says three Amazon sellers and engineers started Sellermate Technologies in Bengaluru in 2023. It names Akash Singh as co-founder and CEO, Avinash Saproo as co-founder and CPO, and Akash Verma as co-founder and CTO. Its timeline says 2,000+ brands and agencies onboarded in 2024, US$1B ad spend optimized in 2025, and 20+ countries plus a 4.8-star Amazon App Store rating in 2026.

The official profile identifies SellerMate.AI as privately held software, founded in 2023 and headquartered in Bangalore. It gives an 11-50 employee company-size band and exposed 21 associated profiles at access time. The description centers Amazon PPC recommendations, bid/budget/placement/inventory/target automation, dashboards, product and market research, and dayparting.

An official company post says the preceding year crossed 100 paying customers and 1,298 active brands, processed more than US$70M in ad spend including about US$10M in the last month, managed more than US$700M total sales, served 18 marketplaces and 25+ countries, and doubled the customer base each quarter. These dated figures are preserved separately from larger current-site claims.

The public page shows Free at US$0 forever; AI at US$25/month billed annually with 500 credits; Growth at US$119/month billed annually or 1.5% of ad spend, whichever is higher, for up to five accounts; and Enterprise at custom volume pricing. It separately says Growth is a flat US$149/month or 1.5%, creating a monthly-versus-annual presentation ambiguity. White-label access is US$20 per client per month. It says no credit card, cancel anytime, and describes hands-off management as delivery through vetted agency partners rather than SellerMate itself. The page variously says annual billing saves 20% and 30%.

The terms describe the service primarily as Amazon advertising optimization and include a seven-day first-charge money-back provision. The current terms page does not state the contracting legal entity, governing law or a stable publication date.

The policy says SellerMate accesses authorized Amazon advertising, sales, inventory and catalog data through OAuth. It says AI providers may process business data and prompts but do not train models on that data. The current policy does not identify the contracting entity.

Documentation provides separate seller, agency and enterprise paths, claims setup in under 15 minutes, and covers reports, multi-account onboarding, custom dashboards, bulk actions and automation rules.

Users build multi-condition rules using metrics such as ACoS, CTR and budget, preview and test them with automation disabled, then choose whether to switch on execution. Current actions include bid, budget, placement, dayparting, status, target harvesting, negative-target and inventory-aware rules, with change logs. The page says Amazon marketplaces include the US, UK, India, Canada, Australia and Germany and advertises hands-on consultation.

The tool recommends new keyword/product targets, bids, negative targets, dayparting budgets, placement changes and good/bad product pairs. Users can bulk-select recommendations and apply them, and dayparting suggestions can create rules. The page presents qualitative testimonials attributed to Robert Anderson, Ashwini Singh and Monica Taylor, without company identity for Robert or Monica.

SellerMate describes recommendations as AI-generated insights based on each account. It explicitly says it uses a human-in-the-loop principle: the user can take or ignore a recommendation, and ignored choices become preference signals. Recommended actions include adjusting bids and placements, removing targets, changing budget strategy and identifying new targets or campaign opportunities.

The AI Agent retrieves live Amazon Ads, Seller Central and Vendor Central data, plans analysis, proposes an exact change and executes bid, budget, campaign/target status or rule actions only after user approval. It can draft automation rules and dayparting schedules for review, analyze uploaded files, research competitor ASINs/prices/reviews, generate/refine logos and product-listing images, and review titles, bullets, A+ signals, pricing, reviews, inventory and BSR. The page does not show the agent publishing listing copy or generated assets to Amazon.

SellerMate exposes an MCP endpoint for Claude with 20+ tools covering campaign, keyword, search-term, placement, SQP, order and retail data. With write permission, Claude can launch campaigns and update bids and budgets, up to 50 atomic updates per call. Workspace admins can require an approval queue, apply policy caps and revoke access; the product logs reasoning, policy checks, results, success/errors and latency. It supports user/account roles and workspace knowledge files such as brand guides, SOPs and pricing sheets.

The public v1 API is explicitly labeled Beta. API keys carry read/write tool scopes and account scopes; default rate limit is 120 requests per minute. Documented tools read analytics and can write campaign budgets and target bids, with a 50-update cap and the same permission, policy and audit layer as the application.

SellerMate supports Sponsored Products, Sponsored Brands and Sponsored Display campaign management. It documents rule-based bid, budget and dayparting changes; manual or automated search-term harvesting; bulk or one-click recommendation execution; and consolidated reporting.

SellerMate provides a visual or AI-assisted AMC audience builder for cart abandoners, product viewers, repeat purchasers and new-to-brand segments, with one-click activation to Sponsored Ads. The page labels AMC-audience activation to DSP as Coming Soon, so that specific downstream path is not counted as live.

SellerMate markets current self-serve Amazon DSP access without a minimum spend, covering display, video and streaming TV, unified DSP/Sponsored Ads reporting and acquisition/retention audience targeting. This does not override the separate AMC page's Coming Soon label for direct AMC-to-DSP audience activation.

The page names direct integrations with Amazon Advertising API, Amazon Marketing Stream, Amazon Marketing Cloud and Amazon DSP, plus a vetted agency network. It invites technology and reseller partnerships; the invitation is not evidence that unnamed partnerships already exist.

The brand solution targets growth-stage Amazon brands and sellers, with hourly bid optimization, inventory-aware automation, campaign visibility, product research, AI recommendations and free MCP access. It says there are no enterprise contracts for the self-serve entry path.

The agency solution covers multi-account Amazon PPC operations, cross-client reporting, bulk changes, reusable rules, client permissions, white-label Smartboards and volume-oriented packaging.

The setup guide documents OAuth-style permission grant, automated Amazon Seller Central product/sales data syncing and linking that data to ads. It says initial sync typically takes about two hours depending on account size and that each ad account connects one Seller Central account at a time.

Financing provider Uncapped says its growth-capital access is live inside SellerMate.AI for Amazon sellers. The partner describes an in-platform access/application path; it does not say SellerMate underwrites, approves or funds capital.

SellerMate markets customizable Amazon advertising and retail reports with filters, presets, hourly heatmaps, cross-account views and longer-term retention on paid tiers. These are analytics and decision-support capabilities; the page does not establish non-ad order management or financial reconciliation.

The current hub enumerates 15 quantified case pages: Rusca Importing, Ska Ecommerce, New House Speciality Co, Coco Garden, Bombay Greens, BM Consulting, an unnamed varicose-vein brand managed by Adsify, MinuteToCleanIt, an unnamed clinical-hygiene brand managed by Arvanza, Excelsior, Ted's Sterling Magic, Primebook, Mafatlal Industries, an unnamed gourmet-food brand and LN Digital. The hub itself does not include the accessible Polymath Publishing page.

SellerMate reports Rusca Importing deployed 32 automation rules across about 35 SKUs and three marketplaces, producing about 35,000 actions per week per marketplace. It reports overall ad sales +32.6%, ad spend +47.4%, ACoS down 2%, US ad sales +84%, US ad purchases +23.6% and US conversion rate +21%. The prior workflow required about 20 hours per month; no outcome window is stated.

Across four German client accounts since August 2025, SellerMate reports four-week full onboarding, 56 active rules, 102,597 cumulative automation executions, monthly executions rising from 520 in August to 33,350 in November, ad sales rising from EUR26,353 to EUR218,205 and CTR from 0.68% to 0.85%. The page calls executions a 75% month-over-month increase and sales 8x; the endpoint arithmetic is preserved separately.

For a roughly 100-SKU US brand onboarded in mid-July 2025, the page compares August with November: ACoS 15.6% to 11%, ROAS 6.4 to 9.15, CVR 9.89% to 11.66% and ad sales +13%. It calls the case four months, ACoS down 5% and CVR up 2%; exact endpoints imply 4.6 and 1.77 percentage-point changes. Manual work fell from about two hours daily to minutes, without an exact endpoint.

For August-October 2025, SellerMate reports total sales +24.85%, ad sales +24.61% (also rounded to +24%), ad spend +30%, ACoS +4.74%, ad orders +29% and 10-12 hours saved weekly from a 1-2 hour/day manual baseline. The page headline labels the same 29% as AOV growth while the body labels it order volume; no AOV amount is disclosed.

Over January-May 2025, SellerMate reports ad sales from INR836,000 to INR1,293,000 (+57%), ad orders from 3,040 to 3,900 (+27%), ACoS from 32.41% to 28.77% and manual effort down more than 80%. The page calls the ACoS change a 4% improvement; exact endpoint arithmetic is -3.64 percentage points or -11.23% relative.

SellerMate reports BM Consulting used bulk optimization, budget automation and dayparting. Sales grew about 2.4x between May and August, monthly executions rose more than 12x from May to July and ACoS stayed within 21-26%. The agency is described as having partnered with 1,000+ brands over 9+ years; those are agency scale, not SellerMate adoption.

For an unnamed Ayurvedic varicose-vein brand managed by Adsify over seven months, SellerMate reports ad sales +80%, ACoS 36% to 28%, TACoS 17.84% to 15.8%, market share 12% to 20%, new-customer acquisition +45%, optimization cycle 10 days to 24 hours and INR30,000/month saved. Customer identity and metric formulas are undisclosed.

SellerMate reports Adsify used dayparting, campaign diversification, negative targeting, harvesting and rule-based bid changes for MinuteToCleanIt. Outcomes are ad-attributed sales +58.5%, ACoS -7.4%, CVR +11.4% and organic sales +40.8%; no outcome measurement window or endpoint values are disclosed.

Within one month, an unnamed clinical-hygiene brand managed by Arvanza reportedly increased daily ad sales more than 41% from an approximately US$12,000/day plateau, ROAS 1.38x and CTR 1.4x. The customer is not named; the source attributes strategy to Arvanza and execution infrastructure to SellerMate.

SellerMate reports that in one month Excelsior and Adsify achieved profit +180%, ROAS +30%, CTR +25% and return rate -60%. The problem statement says ACoS exceeded 35% and the business had lost 15%+ revenue over six months, but no result endpoints or attribution controls are provided.

The case headline reports 2.3x ROAS and TACoS falling from 45% to 22%. Its body instead reports ACoS -7%, TACoS -3%, ROAS +16% and ad sales +16% over an unspecified period of weeks. The homepage separately says TACoS fell 55% in 2-3 weeks. These incompatible scopes are preserved without selecting one.

Primebook reportedly went from zero to 100 Amazon orders within two weeks and then achieved 25% month-over-month order growth and 20% month-over-month sales growth. The page reports overall ACoS from 21% in July 2024 to 11% in December 2025 (about -47.6%), while the headline reports -57% for the keyword 'laptop' and +40% ad sales for that keyword. The legacy blog supplies the keyword endpoints 21% to 9% and visibility 0.75% to 2.5% through December 2024. The case publication chronology is inconsistent with its December 2025 endpoint.

Across 1,000+ Amazon SKUs, SellerMate reports total sales +38%, ad-attributed orders +42%, ACoS improvement of 20-30%, visibility for new SKUs +15% and a headline 25% TACoS reduction. The body instead says TACoS fell from 'high double digits' to below 25%, which is an endpoint description rather than a 25% reduction; the outcome period and formulas are not disclosed.

For an unnamed gourmet-food brand and unnamed agency, SellerMate reports sales +59% in one month, more than 2,000 automated bid and budget changes per day and more than 120 hours of manual work saved per month, while ACoS was maintained. Both customer and agency identities are undisclosed.

For a Brazilian water-filter brand managed by LN Digital over 30 days, SellerMate reports CTR +17.5%, CVR +98%, ad purchases +127%, ad sales +48.6%, ACoS -5% and ROAS +5.3%. Customer identity and endpoint values are not disclosed.

An accessible official case page not listed on the current case hub reports that after connecting in July 2025, Polymath Publishing's sales increased 34.8%, ACoS decreased 3.4%, ROAS increased 8.7% and net profit increased 43%. It also says the publisher had about 50 active SKUs and prior manual optimization took 2-3 hours daily. The current official URL redirects from /case-studies/polymath-publishing to this canonical path. Its footer names Sellermate Technologies Private Limited and a Bangalore 560077 address.

The blog category labels seven posts as case studies: quantified duplicates for Bombay Greens, an Adsify-managed varicose-vein brand, Arvanza's clinical-hygiene account, Excelsior, Primebook and an anonymous gourmet-food brand, plus an Amazon order-report guide that is not a customer case. The accessible MinuteToCleanIt blog case exists outside this seven-post category.

The blog version repeats the January-May 2025 Bombay Greens outcomes: ad sales INR836,000 to INR1,293,000 (+57%), orders 3,040 to 3,900 (+27%), ACoS 32.41% to 28.77% labeled -4%, and manual effort down over 80%. It is a duplicate official URL, not independent confirmation.

The longer duplicate for Adsify's unnamed varicose-vein brand reports the same seven-month ad sales +80%, ACoS 36% to 28%, TACoS 17.84% to 15.8%, market share 12% to 20%, new-customer acquisition +45%, cycles 10 days to 24 hours and INR30,000/month savings. It adds repeat orders +18%, average search rank 4.6 to 2.1, impressions +60% and says the rules engine was extended across more than 40 accounts. The blog says Adsify built internal automation logic on Amazon Ads APIs, creating ambiguity over how much execution was SellerMate versus agency-built.

The blog duplicate describes an unnamed clinical-hygiene brand managed by Arvanza. From an approximately US$12,000/day plateau, it reports daily ad sales +41%, ROAS 1.38x and CTR 1.4x within one month, and says SellerMate automated thousands of daily bid and budget changes. It is not independent confirmation of the current case page.

The blog duplicate reports Excelsior profit +180%, ROAS +30%, CTR +25% and return rate -60% within one month. An image additionally says online sales +230%, a metric not repeated in body text. The legacy footer identifies Sellermate Technologies Private Limited and a Bangalore address.

The blog duplicate reports zero to 100 orders in two weeks, 25% month-over-month order growth, 20% month-over-month sales growth, keyword 'laptop' ad sales +40% from July-December 2024, keyword ACoS 21% to 9% and top-of-search impression share 0.75% to 2.5%. It also reports overall ACoS 21% in July 2024 to 11% in December 2025 even though the post was published in February 2025, an impossible chronology unless the endpoint year is a typo or the page was altered without updating its date.

The blog duplicate reports sales +59% in the first month, ACoS maintained, more than 2,000 automated bid/budget changes per day and more than 120 manual hours saved monthly for an unnamed gourmet-food brand and unnamed agency. It is not independent confirmation.

The accessible blog duplicate reports MinuteToCleanIt ad-attributed sales +58.5%, ACoS -7.4%, CVR +11.4% and organic sales +40.8%. It describes a 50% bid reduction from 1-5am, a 50% budget-increase rule and a +25% bid rule; those are user/agency configurations rather than business outcomes. The post is absent from the current seven-item case-study blog category.

This is the Amazon Apps URL exposed for SellerMate, but the page was not retrievable in the research environment. No marketplace-authored rating, review count, certification or product fact is inferred; the 4.8 rating remains a SellerMate-reported claim.