Customer case case · Rocketizer Intelligence

BProof grade

7Metrics retained

1Evidence records

WatiVendor

Reported outcomes

1.5-1.8 %Website conversion rateNo measurement window was disclosed for this reported value. · WatiBaseline: No comparable baseline was disclosed for this reported value. · Formula: Wati reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

4.8 %WhatsApp conversion rateNo measurement window was disclosed for this reported value. · WatiBaseline: Website conversion rate of 1.5-1.8% · Formula: 4.8 / 1.8 = 2.67x at the high website baseline; 4.8 / 1.5 = 3.2x at the low website baseline.

20 %Leads previously lostNo measurement window was disclosed for this reported value. · WatiBaseline: No comparable baseline was disclosed for this reported value. · Formula: Wati reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

21 %Lead-volume increaseNo measurement window was disclosed for this reported value. · WatiBaseline: No comparable baseline was disclosed for this reported value. · Formula: Wati reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

60 %Customer-acquisition-cost reductionNo measurement window was disclosed for this reported value. · WatiBaseline: No comparable baseline was disclosed for this reported value. · Formula: Wati reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

4.3 xConversion or ROAS multipleNo measurement window was disclosed for this reported value. · WatiBaseline: No comparable baseline was disclosed for this reported value. · Formula: Wati reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

72 hoursRetargeting windowNo measurement window was disclosed for this reported value. · WatiBaseline: No comparable baseline was disclosed for this reported value. · Formula: Wati reports the value directly without enough numerator, denominator, cohort or calculation detail to reproduce it.

Context and boundaries

Workflowmarketing_engagement_and_campaigns–personalization_and_recommendationsClick-to-WhatsApp acquisition and retargeting for a consumer brand.

Implementation??

CaveatsVendor-hosted and vendor-reported evidence; no customer-owned quantified publication was retained, so this case is not grade A.–No audited methodology or complete cohort definition was disclosed.–The page's 4.3x panel conflates or misaligns conversion rate and return on ad spend; it is retained as an unresolved label.vendor_owned

Source trail

Blacklyf case study
Vendor case reports 60% lower acquisition cost, website conversion of 1.5-1.8% versus 4.8% on WhatsApp, 21% higher lead volume and a malformed 4.3x conversion/ROAS result label.
company · accessed 2026-07-13

← Back to customer atlas