Wati

Wati presents a WhatsApp-first growth platform spanning marketing, sales and support, with broadcasts, AI agents, Team Inbox, commerce and additional web, Instagram, Facebook, SMS and calling surfaces. It reports more than 16,000 customers globally.

Wati says it began as a WhatsApp Team Inbox in 2020 and evolved into an AI-powered customer-engagement platform that observes intent, selects a next action and executes across marketing, sales and support. It reports 16,000 customers in more than 190 countries and lists Tiger Global, Sequoia, DST Global and Shopify as backers.

The current privacy policy identifies Clare.AI Limited as the company operating Wati and describes Wati as powered by Clare.AI. It sets out controller/processor roles and data practices.

The terms name Clare.AI Limited, give a Hong Kong address and governing law, make the customer the data controller and Clare.AI the processor, separate third-party fees, provide subscription renewal terms and warn that AI output may be inaccurate and remains the customer's responsibility to review.

Wati offers Growth, Pro and Business plans, a seven-day trial, no setup fee and an annual discount advertised up to about 25%. Plans vary by users, broadcasts, automation triggers, integrations, API calls, webhooks, AI credits, numbers and support; message charges are additional.

Wati states that total cost combines a subscription, message-based charges and optional add-ons. Add-ons can cover automation, chatbots, AI support or Copilot, users and teams, multiple numbers, custom domains and dedicated hosting; message-based pricing applies from July 2025.

The plan comparison documents catalog and order management, catalog checkout, payment integrations, WhatsApp Pay APIs, Shopify event and profile synchronization, integrations, APIs, roles, data deletion, IP allowlisting, dedicated hosting and analytics, with availability varying by tier.

Astra has a free plan, Pro at USD 99 monthly or USD 79 per month billed annually, and Business at USD 399 monthly or USD 319 per month billed annually. Plans vary by agent count, team seats, credits, data limits, web/WhatsApp/voice, language support, lead qualification, human handoff, conversation-history window, integrations, onboarding and CSM support.

Wati AI combines Copilot, Astra and Bring Your Own Agent. It advertises grounded answers, summaries, suggested replies, conversation scoring, tool actions, voice across WhatsApp/web/phone, more than 30 languages, smart handoff and connection to OpenAI, Claude, Gemini or custom models. Wati claims SOC 2 Type II, GDPR and CCPA compliance.

Wati describes a current platform that combines messaging, automation, AI, CRM-like contact handling and analytics across acquisition, sales and customer support.

Bring Your Own Agent is a USD 100 monthly add-on unless included through eligible Astra and Wati plans. An assigned external agent can receive message webhooks, read messages and media, send replies, update contacts, resolve chats and return a conversation to a human through a scoped token.

The Astra integration can use website and instruction context, synchronize up to 60 days of Wati conversation history, configure actions and assign a conversation to a user, team or bot for human escalation. It is limited to Pro and Business plans.

Wati says the former KnowBot AI Support Agent is being phased out in favor of Astra. The legacy agent is WhatsApp-only and cannot call external APIs, so its limitations are not treated as limits on the current Astra/BYOA stack.

Wati describes customer database segregation, container-level network separation, backups, audit logs and access controls. Dedicated hosting with selectable location is offered at USD 1,000 per month.

Wati supports account-wide two-factor authentication through authenticator apps and email codes and can challenge new device or IP logins with an email OTP.

The capped official integration inventory lists ActiveCampaign, AiTrillion, Bitrix24, Calendly, Eber, Facebook Ads, Google Sheets, HubSpot, Kylas CRM, LeadSquared, Pabbly, PayTabs, Salesforce, Shopify, Swipe, Twilio, WooCommerce, Zapier and Zoho CRM. It contains no Shiprocket entry.

Wati markets native and connector integrations spanning ecommerce, CRM, ads, spreadsheets, automation, payments and telephony, with APIs and webhooks for additional systems.

The Shopify product supports WhatsApp campaigns, abandoned-cart reminders, order updates, customer profiles and store-triggered workflows. Shopify remains the commerce system of record.

Wati documents a Shopify-triggered WhatsApp COD verification flow that asks the buyer to confirm or cancel an order and routes the response into configured automation, supporting RTO prevention but not native carrier reattempt or NDR execution.

Wati documents template and workflow-driven order confirmations and updates over WhatsApp. The merchant or connected commerce system supplies the order event and remains authoritative.

Wati automates Instagram direct messages, comments, keyword replies and lead capture and brings Instagram conversations into a unified inbox with WhatsApp.

Wati supports inbound and outbound WhatsApp Business calls from its team workspace, with call routing and conversation context. Availability and pricing depend on Meta eligibility and Wati packaging.

The Team Inbox centralizes conversations, contact attributes, tags and history and supports assignment, collaboration, routing, agent performance and human handling.

Wati documents connecting its MCP server to Claude so an assistant can configure a Wati AI agent, ingest knowledge and set up handoff through standardized tools.

Wati presents a current MCP server for connecting AI assistants to Wati workflows and agent configuration; this is direct current MCP support, not proof of unrestricted production action authority.

Peak XV identifies Bianca Ho and Ken Yeung as founders and Wati as an AI-powered WhatsApp platform for 16,000 businesses. Its portfolio metadata says Founded 2015, conflicting with Wati's current 2020 product-origin account.

Peak XV says Ken Yeung and Bianca Ho started Wati in 2020 with an SMB-oriented WhatsApp proposition. Its statement that the business was operating at break-even is historical and is not treated as current profitability evidence.

Wati's official author archive says the company was founded in 2020, is headquartered in Hong Kong with major operations in India and other emerging markets, and raised USD 23 million in a 2022 Series B led by Tiger Global with Sequoia Capital India and Southeast Asia, DST Global Partners and Shopify participating.

Wati's official Series B announcement reports USD 23 million led by Tiger Global, with existing investor Sequoia Capital India and new investors DST Global Partners and Shopify. The English canonical post was not live in the capped sitemap, so this retained official localization is used only for the disclosed round.

Wati publishes APIs for programmatic messaging, contacts, templates and conversation operations. Endpoint access and volume vary by plan and token permissions.

The current English case hub and official sitemaps yielded 39 distinct canonical dedicated case-study URLs. Localized paths were treated as translations of the same cases unless they exposed a contradiction or contaminated label.

Vendor case for 21K School reports acquisition, sales, revenue, support-cost and agent-productivity outcomes, plus a customer quote describing 10x customer growth with 2x support-team growth.

Named qualitative vendor case describing CRM and chatbot workflows, system-driven lead routing and reduced manual effort for AGRIM, without a usable quantified business result.

Vendor case reports a 60% reduction in post-purchase queries and removal of three to four daily administrative hours through automated confirmations and invoices.

Vendor case reports a roughly 20-second response window and conversion rising from 13% to 20% for Altibbi.

Vendor case reports 85% less lead-identification time, 36% higher engagement and 20% fewer help-center calls. Some localized result labels are misaligned with the English canonical labels.

Vendor case reports 60% lower acquisition cost, website conversion of 1.5-1.8% versus 4.8% on WhatsApp, 21% higher lead volume and a malformed 4.3x conversion/ROAS result label.

Vendor case reports up to 11x ROAS, 15% lower cost per lead, 20% more sales-qualified leads and growth from nine to sixteen clients. Its 5x/11x and 4.3x labels are internally misaligned.

Vendor case reports average order value increasing from USD 91 to USD 177, acquisition cost declining from USD 70.97 to USD 46.80, 25% more qualified leads and 20% budget reallocation.

Vendor case reports a 61% enquiry increase in June 2024, at least 84% OPD conversion and an average 763 monthly bookings for one unit. The rendered page contains unrelated Vikas Agrawal content among localized blocks.

Vendor case reports a 50% open-rate increase from a stated prior 4%, 20% click-through improvement and a follow-up sequence exceeding 48 messages; the resulting absolute open rate is not stated.

Vendor case reports query response 200% higher than competing platforms and 3-10x better conversion and open-rate performance.

Vendor case reports that 30% of leads flow through an automated journey and separately labels conversion as 30% higher, without baseline or timeframe.

Vendor case headlines a 5x attendance increase while the body reports movement from 5% to 50%, mathematically a 10x ratio or 900% relative increase. It also reports reaching more than 80% of students.

Vendor case reports 40% lower HR workload, 30% more qualified candidates, 40% higher processing efficiency and up to 20 interviews per day versus a target of 10. Localized titles and result blocks include unrelated Oxwhite content.

Vendor case reports 6,015 cases resolved in February and a 4,000 monthly average, but its three-month manual-resolution narrative conflicts with monthly values that sum to more than 8,500.

Vendor case reports 89% delivery, 61% read and 9% reply rates for one campaign scope and 37% overall delivery for a broader scope. The rendered page also contains a SkillBytes interaction metric that is not attributed to Fanatic.

Vendor case reports 2x engagement, 50% better retention, a 90% response rate compared with email and more than 500 daily queries handled.

Vendor case reports growth from 400 customers to more than one million paid members over five years, more than 70% attendance, more than 90% referral acquisition and lead cost one-fifth of the prior level across 172+ countries.

Vendor case reports support resolution improving from several days to about one minute through WhatsApp calling and automation of more than 600 daily messages.

Vendor case reports three times as many satisfaction-survey responses after shifting customer feedback to WhatsApp.

Vendor case reports an end-to-end WhatsApp subscription journey, 2x order conversion, 5x campaign visibility versus SMS/email and catalog synchronization across more than 35 cities; prior SMS/email opens were below 15%.

Vendor case reports roughly 50,000 candidates reached daily from single digits at launch, 90% less recruiter time wasted on uninterested candidates and 100% of hiring volume flowing through WhatsApp.

Vendor case reports 30x response rates versus traditional email and 50% higher customer satisfaction.

Vendor case reports a 40% reduction in customer-care workload through WhatsApp automation.

Vendor case reports 90% lower agent workload, 25% higher engagement, more than 40,000 additional customer queries, 95% CSAT, 20% higher conversion, response under 10 minutes and 15% better retention. Several localized labels are contaminated or misaligned.

Vendor case reports 2-3% user reactivation and WhatsApp broadcasts reaching up to 20% daily active usage, including 20,000 of 100,000 users at peak.

Vendor case reports response time falling from three hours to three seconds, revenue increasing 300% and closing rate rising from 10% to 25-30%, reaching 40% for some products.

Vendor case reports 80% of support queries automated, more than 80 chatbots, 40 keyword triggers and over 10,000 annual chat requests.

Vendor case reports first response improving from five minutes to under ten seconds, 25,000+ monthly chats, 9,000+ monthly leads and 10,000+ monthly patient check-ins. It conflicts on whether reminders previously consumed three to four or four to five hours daily.

Vendor case reports bookings completed in under three minutes and a campaign turning four initially unfulfilled spray-tan requests into 230 bookings the following Monday.

Vendor case reports 600,000 students in eight months, more than 20 million interactions, roughly 100,000 new students per month and 250,000-300,000 messages in one pre-exam day.

Vendor case reports USD 35 million in revenue and 50-70% communication effectiveness versus email at up to 5% and SMS at 3%; registration and invoice participation are completed in under two minutes.

Vendor case says conversion increased by 80% in its headline but labels customer conversion as 80% in a result panel, while separately reporting 50% lead conversion. Relative and absolute interpretations are not reconciled.

Named vendor case describes a nine-person team serving more than 8,000 customers and handling hundreds of daily leads with predictable quarter-over-quarter revenue, without a quantified before/after Wati outcome.

Vendor case reports a 7% attendance increase and monthly spend more than 10% below Haptik after more than two years using Wati.

Vendor partner case reports INR 21,000 in affiliate earnings as of April 15, 2024 and qualitative conversion and response improvements. It is partner proof, not merchant product-outcome proof.

Vendor case reports about 80% full-program retention, 70% 90-day adherence versus a 35% industry comparison, 150,000 patients in 18 months, 35% repurchase and more than USD 1.5 million annualized revenue impact. Coach-count labels conflict at 15+ and 20+.

Vendor case reports 78% of conversations through WhatsApp, 87% customer satisfaction, 8% of sales via WhatsApp and 75% more chats per agent. Some localized labels incorrectly call the 78% figure chat abandonment.

Vendor case reports 40% lower first-response time, 25-30% lower resolution time, 20-25% more conversations per agent, 100% automated confirmations and reminders, 45% fewer manual check-ins, 10-15% booking uplift and CSAT rising from 4.2 to 4.5 out of 5.