Finaloop

Finaloop positions itself as an AI-native accounting, inventory and analytics platform for consumer brands, offered either with a dedicated finance team or as software for an internal team. It names Transactions, Banking, Inventory and Lending agents, 96%+ transaction automation, expert-accountant escalation, 2,500 brands, MCP/AI-tool connectivity, 60+ 3PL/WMS connections, Google Sheets/Zapier/n8n workflows and a Brooklyn legal address. The page also carries named customer testimonials.

The current page packages Accounting Platform, InventoryIQ, Data Analytics, Data Warehouse, tax referrals and fractional-CFO referrals for Starter, Full-Service and Platform buyers. Pricing is customized from projected annual gross receipts, complexity and selected products; revenue is rechecked quarterly and subscription level changes at a 10% movement. It documents a 14-day trial, customized catch-up fee, implementation, cancellation, role customization, API access, SQL/BI/MCP-ready warehouse data and vendor-estimated stack savings.

This official help article describes older Core and Premium packaging across six revenue tiers, monthly or annual billing, a 14-day trial and an implementation fee. It conflicts with newer Starter, Full-Service and Platform terminology on the current pricing page.

Finaloop's live comparison page provides an illustrative ticket for a business with $2M-$3M annual sales: $415 per month for Core and $955 per month for Premium bookkeeping and controllership. Core/Premium conflicts with the current Starter/Full-Service/Platform surface, so the amounts are retained as potentially stale illustrative examples rather than canonical current pricing.

Finaloop says it is built for ecommerce and wholesale businesses, can replace QuickBooks/Xero and a bookkeeper, offers a no-card 14-day trial, reconstructs books from sources of truth rather than importing QuickBooks/Xero transactions, and charges $750 for an accounting-method change. Premium includes dedicated-accountant review, AP/AR, accruals, inventory and COGS support.

The commerce-native general ledger offers 800+ chart-of-account options, reconciled P&L/balance sheet/cash flow, multi-currency and multi-channel consolidation, automated revenue/deferred-revenue recognition, smart categorization, prepaid/accrued/deferred workflows, automated journal entries, expert verification and a zero-day-close proposition.

InventoryIQ tracks stock, purchase orders, shipments, vendor balances, bills, payments, landed cost and FIFO COGS by SKU, warehouse and channel. It supports bundles, recipes and assemblies, dropshipping and demand planning, and says implementation takes hours to a few days.

The help article details FIFO inventory mechanics, automated landed-cost allocation, vendor rolling balances, purchase orders, warehouse stock, physical-count adjustments, recipes, assemblies, dropshipping and COGS accounting.

InventoryIQ connects to more than 60 WMS/3PL systems and uses warehouse physical counts to adjust and reconcile inventory automatically. The integration requires InventoryIQ.

The official directory covers Shopify, Amazon, TikTok, Walmart, Instagram, eBay, Facebook, Etsy, Squarespace, Square, Faire, BigCommerce, Woo, Poshmark, Mercari, Wix, SPS, Crstl, Shopify B2B, PayPal, Stripe, Authorize.net, Amazon Pay, banks, cards, lenders, 3PL/WMS and business applications.

Finaloop pulls Shopify orders, products, fulfillment and payments through secure integrations, updates them in real time, maps them to accounts and reconciles the data. Offline payments can be linked to orders in one-to-one and many-to-many patterns.

The Amazon Selling Partner API integration covers orders, fulfillment, sales, fees, refunds, reimbursements, COGS, advertising payments, deferred and released transactions, payouts and inventory movement with reconciliation.

Finaloop performs three-way reconciliation from an order through payment processor or marketplace payout to the bank, exposing unmatched items for correction.

Finaloop documents automated reconciliation for supported US-facing channels and payment systems, daily bank balances checked several times per day, loan and interest treatment and customer year-end balance signoff. The listed tax and channel scope is US/North-America-oriented.

Finaloop can create and manage wholesale invoices, provide payment links, link one or more payments and track paid or partly-paid state under cash or accrual accounting.

Finaloop describes 24/7 finance and operations agents that categorize transactions, reconcile banks/cards, upload bills, create purchase orders, generate dashboards and forecasts, apply persistent business logic and flag exceptions to accountants or users. It can push weekly P&L to Slack, sync Google Sheets and power workflows through n8n, APIs, ChatGPT, Claude and MCP.

Analytics unifies sales, COGS, ads, returns, customers, inventory and profitability by channel, SKU and campaign. It tracks ROAS, CAC, MER, LTV, cohorts and benchmarks; supports no-code Slack, Sheets, Zapier and n8n workflows; and lets ChatGPT/Claude query and act on reconciled data via MCP.

The warehouse provides raw, reconciled, continuously updated data across accounting, inventory, ads and sales for SQL, BI, APIs, internal dashboards, automation, white-label reporting and MCP-connected AI. Customers can use it beside an ERP and build reports, forecasts and alerts.

Finaloop documents TLS/SSL transmission encryption, Plaid AES-256/TLS, read-only API access, OAuth, access controls and MFA. It says data is not sold and AI models are continuously monitored for bias and ethical boundaries. The page does not claim SOC 2 or ISO 27001 certification.

The company identifies Lioran 'Lio' Pinchevski as founder and CEO, CPA, former PwC partner and founder of a seven-figure DTC brand. It states the Finaloop, Inc. address as 38 6th Ave, Brooklyn, New York.

Finaloop announced a $35M Series A led by Lightspeed with Vesey Ventures, Commerce Ventures, Accel and Aleph, bringing total funding to $55M. It says the platform launched in 2020, customer count grew 400% over the prior year and GMV managed exceeded $13B.

The official hub exposes 13 detailed named customer stories: Huron, Be Amazing, Old Bones Therapy, Luma Nutrition, &Collar, Coda Music, Dumbclub, Gleamin, Duradry, onewith swim, Tabs, The Magic Brand and Obvi.

Huron reports reducing close from two-to-three weeks to one-to-three days, described as 90% faster, plus daily financial insight. The vendor-labelled 100% investor-ready-accuracy phrase has no sample, method, baseline or calculation and is retained only as an undefined label, not a normalized metric.

Be Amazing reports 25+ days faster access to decision-ready financials, 20+ administrative hours saved per month, a seasonal inflection detected three months earlier and 54% year-over-year revenue growth during the period.

Old Bones Therapy reports 195% net-profit growth within its first two years using Finaloop and more than 20 product launches. A 100% confidence claim is marketing language without a defined measure.

Luma Nutrition reports eliminating a two-to-four-week financial blind spot and saving more than eight hours per month. A 100% better-visibility phrase is undefined vendor marketing.

&Collar reports 30% lower OPEX over 12 months, 30%-40% quarter-over-quarter profit growth across roughly 18 months, ten-times faster close from 15-20 days to near real time, and accounting cost at about half the prior level.

Coda Music reports reducing monthly finance administration from more than 10 hours to under one hour, replacing Xero, A2X and an inventory system, and 60% year-over-year revenue growth during the period.

Dumbclub reports reducing financial-management time from more than 10 hours to 30 minutes per month and bookkeeping/accounting cost by 40%-50%. The title labels the time reduction as 90%, although the disclosed endpoints imply more than 95%.

Gleamin reports an 85% faster close from three weeks to three-to-four days, 75% less time on weekly cash-flow review, roughly three weeks per month of financial-management time saved and more than $55,000 of expenses identified for optimization.

Duradry reports $19,000 in annual accounting savings, 12 bookkeeping hours saved per month and more than $72,000 in identified tax recommendations.

onewith swim reports more than 30 administrative hours saved per month, 15% inventory-cost savings through vendor planning and eight grants, loans or certifications closed.

Tabs reports 9.4% higher net profit and 15% higher monthly sales within weeks, plus seven administrative hours saved per month. The case says initial setup took 10 minutes, reconciliation 24 hours and specialist close review one hour.

The Magic Brand reports 92% less bookkeeping time over nearly two years, 11.6% profitability improvement tied to pricing and inventory policy, $60,000 in tax savings and four product launches. It describes 10-minute setup, books within 24 hours and about 15 minutes monthly maintenance.

Obvi reports $65,000 saved on bookkeeping/fractional-CFO costs, 94% lower monthly bookkeeping time and 8.3% procurement-cost reduction through vendor negotiation after almost a year. The case describes 10-minute onboarding and books in 24 hours.

Finaloop offers a managed model in which an ecommerce finance team runs the books and day-to-day workflows, with merchants providing required operational inputs; AP and AR workflows are included or synchronized.

The help center says about 94% of transactions are automatically categorized. Unknown or context-dependent items require merchant input; Finaloop learns recurring vendor logic and supports persistent splits, personal marking, multi-category allocation and accrual spreading.

Finaloop and Boundless AI announced a partnership combining Finaloop financial data with Boundless's debt marketplace to help ecommerce SMEs seek tailored non-dilutive financing. Boundless, not Finaloop, matches customers to lenders.