Arya Fish Aquarium and Pet Shop
Named qualitative account of instant settlement, remote payment acceptance, broader locality reach and higher sales throughput.
Company dossier
India-founded white-label merchant SaaS and payments-orchestration platform for banks and acquirers. Mintoak supplies onboarding, acceptance interfaces, transaction and settlement views, merchant analytics, engagement, loyalty, service, SME software distribution and embedded financial-product workflows; banks, processors, networks and lenders retain regulated acquiring, settlement, issuance and underwriting authority.
This dossier preserves its product detail in structured suites and the parity matrix; no separate feature array is present.
Named qualitative account of instant settlement, remote payment acceptance, broader locality reach and higher sales throughput.
Mintoak names HDFC Bank, SBI, Axis Bank, YES Bank, Karnataka Bank, Absa, Burgan Bank, Ahli United Bank, Network International and NMB Bank as clients.
Qualitative merchant account of multi-store sales visibility, payment and settlement reports, delegated access and campaigns.
Anonymous aggregate cross-sell engagement and conversion claims across Mintoak client deployments.
Named official-video merchant testimonial with no replayable quantified outcome.
Named official-video merchant testimonial with no replayable quantified outcome.
Named official-video merchant testimonial with no replayable quantified outcome.
Named qualitative account of moving from cash toward online and QR payments and creating festive offers.
Qualitative merchant account of consolidated payment visibility, link-based remote card acceptance and simpler reporting.
Current vendor-reported platform scale, not a named customer outcome.
Qualitative merchant account of UPI, QR and SMS Pay adoption, daily summaries and home-delivery payment acceptance.
Qualitative healthcare merchant account of real-time transaction visibility and payment-mode reconciliation.
Named official-video merchant testimonial with no replayable quantified outcome.
Named official-video merchant testimonial with no replayable quantified outcome.
Mintoak positions itself as a white-labelled merchant platform for banks and merchant acquirers. Current modules cover Smart Payments, service, financial-product cross-sell, onboarding, soundbox, bill payments, analytics and staff access. It reports 5.1 million merchants onboarded, 4.8 billion annualised transactions, $73 billion annualised GMV and 19,000+ pin codes; these are vendor aggregates without an as-of date.
company · accessed 2026-07-13Mintoak says it was founded in 2017 and names Raman Khanduja, Rama Tadepalli, Sanjay Nazareth, Kabeer Jain and Rohit Ramana as co-founders and current CEO, CPO, COO, CTO and CFO. It describes reach across 17 countries in South Asia, Africa and the Middle East and names HDFC Bank, SBI, Axis Bank, YES Bank, Karnataka Bank, Absa, Burgan Bank, Ahli United Bank, Network International and NMB Bank as clients. Its prose says over 4.5 million merchants while its stat block says 5.1 million+.
company · accessed 2026-07-13The current contact page lists Mumbai as headquarters and offices in Bengaluru and Dubai, supporting India origin and international operations.
company · accessed 2026-07-13The official profile describes Mintoak Innovations Private Limited as privately held, founded in 2017, headquartered in Mumbai, with a 51–200 employee size band. Its older 4 million-merchant and six-country figures are stale relative to the current website's 5.1 million and 17-country claims.
official_social · accessed 2026-07-13Terms identify Mintoak Innovations Private Limited as website operator, apply Indian law and Mumbai jurisdiction, and were first published 27 June 2018.
company · accessed 2026-07-13Mintoak processes, records and displays merchant and transaction information and shares data with sponsoring banks for transaction processing and settlement. Banks, financial institutions and credit bureaus may receive data for verification, risk and credit scoring, preserving regulated bank authority.
company · accessed 2026-07-13Merchant terms place collection, transmission, settlement cycles, withholding, chargeback decisions and refund procedures with the bank, sometimes through service providers. Mintoak supplies software and orchestration but is not shown holding merchant funds or independently deciding settlement.
company · accessed 2026-07-13HDFC Bank's December 2022 disclosure identifies Mintoak Innovations Private Limited, incorporation on 4 September 2017 and an agreement to invest ₹31.1479579 crore for an intended 7.75% fully diluted stake. It reports audited operating income of ₹0.60 crore in FY2020, ₹1.76 crore in FY2021 and ₹11.28 crore in FY2022, with FY2022 PAT of ₹1.47 crore. The intended post-close stake is historical, not a verified current percentage.
regulator · accessed 2026-07-13PayPal Ventures announced on 21 February 2023 that it led Mintoak's $20 million Series A with British International Investment, existing investors HDFC Bank and Pravega Ventures, and other institutions including White Whale Partners. It names Raman Khanduja as CEO and co-founder.
investor · accessed 2026-07-13BII records a $3.55 million equity investment beginning in December 2022, status Active as updated March 2025, and India domicile. Its impact description says majority revenue was from India at investment time; this is not a current revenue split.
investor · accessed 2026-07-13Pravega's official social account continued to describe Mintoak as a portfolio company in 2026. It does not disclose a current percentage or cap table.
investor · accessed 2026-07-13Mintoak officially announced acquisition of Digiledge to add bill-payment and CBDC capabilities. Consideration, exact closing date and ownership structure were not disclosed.
official_social · accessed 2026-07-13DigiOnboard supports existing-to-bank and new-to-bank merchant onboarding, local KYC/KYB and AML checks, automated credit-risk assessment, bank MID and TID generation and integrations named BUREAU, GSTN, FACTA and FACTIVA. The bank retains final policy, compliance and merchant-acquiring authority.
company · accessed 2026-07-13SmartPayments unifies bank-branded acceptance through UPI, cards, static and dynamic QR, Link Pay, Tap on Phone, Scan and Pay, ecommerce, Mobile Money, POS and Soundbox. It provides real-time confirmation and reconciliation across app, POS and Soundbox while integrating existing or new processors; regulated payment and settlement movement remains with banks, processors and networks.
company · accessed 2026-07-13SoundHub provides low-latency MQTT callbacks, multi-vendor Soundbox routing, device ordering and activation, lifecycle management, diagnostics, monitoring and multilingual voice notifications. Notifications are not conversational voice-agent execution.
company · accessed 2026-07-13The current Bharat Connect and NBBL-certified bill-payment stack exposes COU and BOU APIs and supports biller and agent-institution onboarding. NPCI and bank rails remain authoritative.
company · accessed 2026-07-13The B2B module supports Bharat Connect-compliant business onboarding, Business ID generation, invoice and purchase-order creation, delivery and acknowledgement, real-time collection tracking and settlement workflows. The page heading incorrectly says Digiledge Bill Payments, a label contradiction preserved in the dossier.
company · accessed 2026-07-13Mintoak markets an API-first, RBI-aligned CBDC acceptance stack for financial institutions. No named production deployment or transaction proof was found, and Mintoak is not evidenced as CBDC issuer or settlement authority.
company · accessed 2026-07-13CreditLedger records merchant-managed informal credit and deferred payments, customer credit history, partial or full collection, outlet-level funnels and reminders. It is a ledger and collection aid, not evidence that Mintoak lends or supplies working capital.
company · accessed 2026-07-13Business360 provides real-time merchant dashboards, multi-location sales analysis, transaction and settlement reports and customer-behavior analysis.
company · accessed 2026-07-13PortfolioPulse gives acquirers portfolio analytics across merchant onboarding, retention and monetization stages, at-risk-merchant identification and custom reporting. It provides signals rather than autonomous bank-policy changes.
company · accessed 2026-07-13CustomerInsight reports customer lifetime value and 30, 60 and 90-day visit behavior and supports personalized offers. It is behavioral analytics rather than a complete CRM.
company · accessed 2026-07-13StaffAccess provides role-based rights for cashiers, store managers and area managers, including payment acceptance, reconciliation or report access and multi-outlet visibility.
company · accessed 2026-07-13ServiceDesk supports merchant ticket creation and tracking, FAQs, self-service profile changes, paper-roll or device ordering and dispute-support workflows.
company · accessed 2026-07-13Engage360 supports lifecycle campaigns, dynamic segmentation, AI-personalized experiences, multichannel delivery and campaign analytics, with an optional extended portfolio-marketing and communications team. No general autonomous marketing agent or unsupervised policy action is proven.
company · accessed 2026-07-13RewardRun lets banks configure gamified merchant-loyalty campaigns with tiers, cashback, badges and leaderboards.
company · accessed 2026-07-13DIYOffers lets merchants create offers with customer segmentation, reward criteria, redemption rules, conditional eligibility and performance dashboards.
company · accessed 2026-07-13MarketingHub offers merchant self-service campaign advertising, banner creation and campaign customization. Current evidence supports campaign assembly, not generative creative production.
company · accessed 2026-07-13StoreScore collects outlet feedback and ratings and lets merchants analyze low-rated locations.
company · accessed 2026-07-13ExploreNow distributes short videos, tap stories, blogs and self-help educational content to merchants.
company · accessed 2026-07-13SellSmart embeds banks' pre-approved loans, cards and other SME products with eligibility APIs, creditworthiness assessment, lead capture and targeted communication. Banks or product providers underwrite, originate, issue and fulfill the financial product.
company · accessed 2026-07-13AppMarketplace lets banks embed third-party application discovery and subscription, onboard partners, expose partner lead dashboards and retarget merchants. It is an SME software marketplace, not a merchant selling marketplace.
company · accessed 2026-07-13Mintoak describes a platform-as-a-service model with modular customization, white-label branding and design, integrations and subscription pricing. It does not publish plan amounts, billing units, contract values or minimum commitments.
company · accessed 2026-07-13Current guidance says a focused DigiOnboard bank pilot can reach production in about 12 weeks, depending on integration complexity, and describes India KYC, KYB, GSTN and bank compliance workflows.
company · accessed 2026-07-13Mintoak markets localized bank onboarding for African markets and similarly frames roughly 12 weeks as possible for a focused pilot, with longer programs dependent on APIs, regulation and change management.
company · accessed 2026-07-13The live hub links three written merchant stories and five named official-video testimonials. Sapna Healthcare remains a live orphaned fourth written page. The corpus is qualitative; no named merchant page discloses a replayable quantified product outcome.
company · accessed 2026-07-13Named merchant case describes consolidating payments across five branches and two prior bank accounts, accepting remote card payments by SMS link, real-time monitoring and simpler reporting. Five branches, two accounts and six years of operation are context, not measured outcomes.
company · accessed 2026-07-13Named merchant case describes live sales across two stores, payment-mode and settlement reports, delegated access, multi-location comparison and targeted campaigns. It does not quantify sales or efficiency change.
company · accessed 2026-07-13Named merchant case describes adding UPI, QR and SMS Pay for home delivery, daily transaction summaries and smooth adoption across three locations. Location count is context only.
company · accessed 2026-07-13Orphaned live named merchant page describes real-time transaction visibility and reconciliation across payment modes. Its 13-to-50 bed growth, 25 years of operation and 95% women staff are customer context with no Mintoak causal attribution. A page statement of 2.8 billion merchants is erroneous and conflicts with current platform scale.
company · accessed 2026-07-13The September 2024 article contains qualitative accounts from Moonlight Milk Center and Arya Fish Aquarium and Pet Shop and repeats Sapna, PetZone and Bookworm. Moonlight moved from cash to online and QR payments and created festive offers; Arya reports instant settlement, remote acceptance, wider locality reach and greater sales throughput without a magnitude or period.
company · accessed 2026-07-13The June 2026 article reports that 55% of active merchants engaged with cross-sell products and app-driven cross-sell conversions lifted 4.5 times across unnamed deployments. It does not disclose customer names, rates, cohort, baseline window or calculation method.
company · accessed 2026-07-13Official Mintoak video testimonial names Dr. Simandhar Eye Care Center and Dr. Shama Simandhar. Accessible official metadata provides no replayable quantified outcome.
official_social · accessed 2026-07-13Official Mintoak video testimonial names Home Chef Cafe and Rajendra Bhalekar. Accessible official metadata provides no replayable quantified outcome.
official_social · accessed 2026-07-13Official Mintoak video testimonial names Maahi – The Fashion Hub and Shailesh Gala. Accessible official metadata provides no replayable quantified outcome.
official_social · accessed 2026-07-13Official Mintoak video testimonial names Shalimar Footwear and Ankit Gada. Accessible official metadata provides no replayable quantified outcome.
official_social · accessed 2026-07-13Official Mintoak video testimonial names Shaguna Bagh and Abul Alim. Accessible official metadata provides no replayable quantified outcome.
official_social · accessed 2026-07-13Marketplace terms list an older Marol registered-office address. They are retained as legal history and are not treated as proof of the current registered office.
company · accessed 2026-07-13The dated sitemap lists older product routes and the now-404 merchant page. Current live product pages and homepage modules take precedence; legacy catalog or storefront claims are not generalized into the current product.
company · accessed 2026-07-13