Progcap

Progcap positions its current offer as supply-chain finance, digital credit journeys, an MSME Growth App and ProgComm distribution software for MSMEs, distributors, corporates, brands and lenders. It claims more than ₹50,000 crore disbursed, 10,000 pin codes, 150 corporates, 15 industries and eight lakh last-mile networks.

The current company page identifies Desiderata Impact Ventures Private Limited, CIN U74999DL2017PTC310632, New Delhi, founded in 2017, and names Pallavi Shrivastava and Himanshu Chandra as co-founders. It says Progcap became profitable and secured an NBFC licence in 2023, launched ProgComm in 2024 and ProgShakti in 2025.

Current finance products are supply-chain finance, business loans and working-capital term loans. The journey collects consented KYC, GST, bureau, banking and documents, runs eligibility checks and sends the application to a lender. Approval, sanction, rate, tenure and disbursement remain subject to lender policy. Repayment modes shown include PDC, ECS, NACH and cash.

The lead-routing page offers corporate supply-chain finance, distributor-retailer finance, working-capital term loans and ProgShakti. Requirement bands run from below ₹5 lakh through above ₹1 crore, but are inquiry-routing bands rather than approved ticket limits.

The app surfaces credit score factors, GST Vyapar Score, sales and filing trends, Udyam and document readiness, finance offers and next-best actions. Its marketing tools create offers and posters, help set up Google Business, launch ads and share campaigns. These are user-directed tools and recommendations, not autonomous lender decisions.

ProgComm supports digital catalogs, schemes and pricing, cart and order capture, order status, invoice and fulfilment coordination, ERP ledgers and outstanding, secondary sales, geotagged field visits, SFA, collection actions, loyalty and embedded finance. AI flags stock risks, inactive outlets, overdue customers and growth or finance opportunities as an action queue; the evidence does not show AI independently approving credit or changing external systems without configured workflow.

The current seller page claims ₹5,000 crore disbursed to sellers and distributors, more than 10,000 onboarded and 48 hours average from application to first drawdown. It shows buyer credit visibility, disbursement alerts, repayment tracking and AI-generated ERP health summaries. Eligibility requires an anchor supply-chain relationship, GST and 12 months of operations; collateral is not required up to ₹25 lakh, subject to underwriting.

The FAQ says Progcap integrates with Tally, SAP Business One, Zoho and custom ERP systems through APIs. It also claims ISO 27001, AES-256 encryption, access controls, audit logging and penetration testing. No public API documentation or self-serve developer contract was found.

The Windows connector reads Tally ERP data to assess retailer creditworthiness and lets businesses collect retailer payments digitally through the Progcap app. The page explicitly calls the ERP connection read-only, while payment collection is a separate app action.

Depending on the service, Progcap may be a technology platform, DLA, LSP, business facilitator, analytics provider, payment facilitator or referral marketplace. The regulated lender alone is responsible for underwriting, sanction, pricing, disbursement and loan terms. Progcap assists applications, documents, eligibility, consent, communications, repayment links, servicing and collections. Bharat Connect is provided through Setu and payments through Razorpay; external partners process settlement and refunds.

Progcap collects KYC, banking, bureau, transaction, repayment, device and business data to process applications, provide services and collect repayments, and may share it with regulated financial partners. It may act as LSP, DLA, agent or business correspondent. The policy lists Progfin, Credit Saison, Cholamandalam, Muthoot and Ujjivan among lending partners.

Progcap supports acquisition, onboarding, documents, KFS display, underwriting support, servicing, monitoring and collection or recovery facilitation. Complaints about lender decisions, loan terms, disbursal, repayment, charges, credit reporting or recovery go to the regulated lender, which retains responsibility. Progcap assigns a ticket, acknowledges within one working day and targets final response within 30 days.

Progfin describes itself as a non-deposit-taking NBFC wholly owned by Desiderata Impact Ventures Private Limited. It uses technology and analytics to underwrite and onboard last-mile MSME retailers and offer collateral-free working-capital finance.

Progfin names Desiderata Impact Ventures Private Limited as its active pan-India lending service provider for customer acquisition, servicing and collection or recovery. This establishes the operational relationship without transferring sanction or pricing authority from the NBFC.

Progfin sets case-specific fixed or floating rates using cost of funds, risk, tenure, borrower, segment, geography, bureau and related factors. Its board or ALCO sets parameters, and the KFS and sanction letter control the borrower-specific price.

The current regulator-linked product disclosure gives an average loan ticket of ₹10 lakh and average tenure of 60 to 90 days, delivered through a hybrid technology and field model.

Progfin discloses 11% to 30% interest for supply-chain finance and term loans; supply-chain processing fees up to 6% of sanctioned limit plus GST; term-loan processing up to 2% plus GST; penal charges up to 2% per month on due amounts plus GST; 1% annual maintenance on supply-chain limits; and documentation up to ₹2,000 plus GST.

The official Progfin disclosure page links the RBI certificate establishing Progfin Private Limited as a registered non-banking financial company. It is not a certificate for Desiderata Impact Ventures itself.

ProgShakti advertises collateral-free loans up to ₹25 lakh, no male guarantor, zero processing fee, direct bank disbursal and money in 72 hours after documents. Its FAQ says processing usually takes three working days and the page also offers relationship-manager, mentorship and community support. Lender approval remains necessary.

Progcap's named story says founder Anant Kumar of Hind Enterprises in Banswara expanded from one workshop to four with flexible credit and digital payment support. The video marketing uses a separate '100x Growth' headline without an underlying definition or calculation.

Raj Agencies is a Karnataka electronics distributor with more than 25 years' experience, a Progcap relationship since 2020 and vendor-reported growth above 20% year over year. Faster inventory turnover and customer delivery are qualitative claims without disclosed measurement windows.

The named Nashik agricultural-inputs retailer says timely working-capital access helps manage seasonal purchasing. No numeric business outcome, baseline or measurement window is disclosed.

Isha Jaisinghani of Delhi FMCG wholesaler DMD Sales says the 20-year-old business began using Progcap revolving credit in 2022 and doubled inventory. She also describes app visibility into limits, repayments and statements; no inventory amounts or observation dates are disclosed.

Omkar Singh says Matara Enterprises began its Britannia business in 2019, previously faced 25-day payment delays, serves 56 retailers and grew sales two to three times with working-capital support. No rupee baseline, comparison period or attribution method is disclosed.

The named Patna mobile distributor led by Nikhil Shah reports more than ₹10 crore monthly revenue and describes working-capital support for seasonal inventory and a large retailer network. No quantified before-and-after outcome is disclosed.

The vendor-hosted story for Anjana Gali of Anjana Mobiles reports monthly sales moving from ₹20 lakh to ₹50 lakh, a ₹15 lakh limit, ₹2.60 crore total funding and a 3.5-year relationship. The page calls this '250% sales growth'; mathematically ₹50 lakh is 250% of baseline but the increase is 150%.

The Seema Gupta / India Motors story carries a '₹100+ Cr funded' claim and describes improved capacity to handle festive targets, retailer payment cycles and network demand. The page does not define whether the funding value is cumulative drawdown, sanctioned amount or another measure.

The Kavita Kumari / MG Distributors story reports a ₹2 crore loan, a relationship since 2023 and expansion from two outlets to seven, with Haier, Blue Star and Sansui added to its brand portfolio.

The Ilango Ananthalakshmi / Cayal Fertility Clinic story reports an initial ₹20 lakh loan, more than ₹2.5 crore cumulative funding and annual revenue above ₹1 crore, alongside qualitative team and capacity expansion.

The Sarika Gandhi / Geetanjali Apparel story describes moving from a home-based suit business to a full apparel showroom. No numeric capital, revenue or time comparison is disclosed.

Ujjivan's official release says the bank partnered with Progcap for supply-chain finance to dealers and sub-dealers of recognised brands. Progcap provided data-driven technology and a mobile journey; Ujjivan was the regulated lender.

The bank says Progcap digitised lead generation, screening, documentation, customer onboarding and repayment for invoice-based short-tenor working-capital applications. Ujjivan retained lending authority. Later bank disclosures describe the Progcap overdraft as generally no more than 90 days and say the book performed satisfactorily, without a Progcap-specific quantified outcome.

Credit Saison India carries a Progcap co-founder testimonial stating that the lender helped Progcap deliver financial access to SMBs and that the relationship involved technology, process and product innovation. This confirms a current partner relationship but discloses no Progcap-specific outcome metric.

Credit Saison's official partner-pricing table lists Progcap co-lending at 15%–18.25% for tier 1 and 21%–27.375% for later tiers, and Progcap WCTL at 12%–24%. It also lists product-specific processing and penal charges. These prices apply to Credit Saison programs and do not establish universal Progcap pricing.

Muthoot Finance's official SME loan page lists Progcap among its sourcing partners and describes supply-chain finance as collateral-free short-term working capital for dealers or suppliers connected to mid- and large-sized corporates. It provides no Progcap-specific performance outcome.

Peak XV describes Progcap as a growth-stage Indian fintech founded in 2017 and partnered since 2019, combining financing, payments and business-management tools for underserved retailers, distributors and small manufacturers. It names Pallavi Shrivastava, Pranav Raj and Himanshu Chandra as founders.

Creation Investments' official news index records a US$30 million Series C led with Tiger Global on 4 October 2021 and a US$40 million round led by Creation, Tiger Global and Google on 28 June 2022. The company timeline calls 2021 a Series B expansion, so round nomenclature conflicts across official sources.

Creation lists Progcap as an active India MSME embedded-finance investment. The listing establishes ongoing portfolio status but not ownership percentage or current cap table.

The current visible channel inventory contains the six Faces of Progress videos linked from the home page plus corporate, product and tutorial videos. No additional current named borrower outcome series was visible in the retained inventory.

The legacy campaign page lists many distributor contest winners and includes an 'Our distributors speak' section, but its accessible content does not establish product used, deployment, outcome, baseline or reporting party for each name. The roster is therefore retained as discovery evidence and not inflated into individual cases.

The current history names Peak XV, Tiger Global, Google, Creation Investments and growX among backers and says the company reached a US$600 million valuation in 2022. It provides no current revenue, employee count, ownership percentages or updated valuation.