Mystore

Mystore markets a current AI-assisted commerce platform that can create a branded store from a photo and operate one catalog across a web storefront, mobile app, WhatsApp, an AI shopping bot, and the ONDC Network. It also lists 40+ couriers, same-day delivery, NDR, payments, promotions, orders, returns, GST, and finance/reconciliation surfaces.

The seller manual documents seller registration, store and KYC setup, catalog upload and management, inventory and offer-price inputs, ONDC publication, order management, fulfillment selection, shipment tracking, cancellation, returns, payout and settlement views, and support escalation.

The official success-story hub presents MystoreNEXT as an AI-powered, ONDC-connected enterprise ecommerce platform and lists named enterprise stories, including a Hero MotoCorp distributor-powered marketplace with displayed scale metrics.

Mystore says Hero MotoCorp replaced limitations in its Magento-based model with a dealer-powered B2B and D2C marketplace, connected dealers and ONDC demand, centralized operations, integrated its Dealer Management System and Shiprocket ERP, and serviced 20,000+ PIN codes while processing 2,000+ orders per day across 20+ sellers and 17 states. Measurement dates, baseline volumes, cohort definition, and metric formulas are not disclosed.

Mystore's official LinkedIn page describes it as an ONDC-connected marketplace for SMEs, identifies Gurugram, Haryana, and says the seller app helps businesses join ONDC without high upfront cost or commission. The page also describes buyer-side order management, tracking, seller interaction, return/refund initiation, ratings, and reviews.

Mystore describes a single enterprise platform spanning owned storefronts, mobile apps, WhatsApp, AI-driven channels, and ONDC buyer apps, with shared operations and catalog visibility across channels. Conversion improvement is presented as a product rationale rather than a measured customer result.

Mystore's D2C guide lists mobile-responsive storefronts, integrated logistics, zero upfront or subscription fee for the referenced seller offer, one-click product management, marketing tools, multi-vendor upgrades, customer/product data access, 20+ payment integrations, SSL, and tax/GST support. The source is historical marketing evidence and may not define current packaging.

Mystore markets live seller and buyer agents grounded in catalog, customer, order, transaction, shipment and policy data. The page documents Mitra analytics and inventory queries; approval before discount publication; Genie discovery, comparison, cart and checkout; AI catalog and image generation; campaign drafting; multilingual support and voice agents; a no-code multi-agent builder; RAG, tool calls, run traces, human escalation and a unified inbox. Aggregate conversion, auto-resolution, store-count and uptime numbers are vendor claims without disclosed cohorts or formulas.

Mystore's current logistics page documents courier-rate comparison, label generation, pickup scheduling, rule-based automatic routing, bulk shipping, CSV import, REST endpoints, webhooks for pickup through NDR/RTO states, multi-package and multi-location fulfillment, carrier analytics, WhatsApp shipment confirmation and live status queries. It names Shiprocket as an available aggregator and says merchants can retain their existing Shiprocket rates.

The current pricing page lists Freemium at INR0 monthly, Basic at INR1,499 monthly plus a 2% transaction fee, Business at INR5,625 monthly plus 1%, and Enterprise at INR22,499 monthly plus 1%. It maps APIs, domains, Shopify sync, analytics, apps, staff and inventory locations, master catalog, seller management and multistore features to plans, and says setup/onboarding have no additional fee.

The help center says that from 1 June 2025 the Mystore Seller App fee is 1% for orders originating in Mystore's buyer app and 3% for orders from other buyer apps, with GST extra, buyer-app fees separate, optional logistics charges, and statutory TCS/TDS deductions. These order-source fees do not align cleanly with the plan-level 2%/1% transaction fees on the current pricing page.

The billing help page says plans can be billed monthly or annually and describes Freemium, Basic at INR1,499 per month billed annually, and Enterprise at INR22,499 per month billed annually. It omits the Business plan that appears on the current pricing page and makes the public monthly-versus-annual headline mechanics ambiguous.

Mystore documents catalog migration from Amazon, Shopify, WooCommerce and Magento, including a Channel Connector that imports catalogs for ONDC publication. It also documents pan-India buyer-app reach, seller-controlled prices, returns/refunds and promotions, and fulfillment with on-network or the merchant's own off-network logistics account.

Mystore says the underlying StoreHippo commerce platform has operated since 2015, Mystore launched in 2022, and Rajiv Kumar Aggarwal and Kriti Aggarwal are co-founders and current CEO and COO respectively. It positions the platform for solo sellers, FPOs, artisans, brands and national dealer networks and reports 28,000+ storefronts. The page's 2,200+ cities differs from the homepage's 2,500+ cities.

The seller terms identify Hippo Innovations Private Limited as the legal entity owning and operating Mystore from Gurugram. They define Mystore as a facilitator rather than the seller, leave prices, shipping, payment, delivery, warranty and after-sales terms to buyer and seller, and state that the seller retains order-cancellation authority subject to applicable platform and ONDC rules.

The privacy policy identifies Mystore as a Hippo Innovations Private Limited product, describes merchant/customer/order/payment data processing, risk and fraud screening, reporting and analytics, third-party application connections, and some human-in-the-loop automated decision-making. It is dated 10 August 2022 and does not establish current role-based action permissions for Mystore's newer agents.

ONDC's official participant directory lists Mystore, operated by Hippo Innovations, as both a Buyer Network Participant and Seller Network Participant for pan-India B2C activity across multiple retail categories.

Hero MotoCorp's official press release confirms that it joined ONDC as the first automobile company on the network and made genuine parts, accessories and merchandise discoverable through buyer apps including Mystore. It does not confirm Mystore's reported order volume, seller count, state count or PIN-code coverage.

The current help center describes Mystore as an ONDC-connected buyer and seller app from Hippo Innovations, built on StoreHippo, with catalog, order, payment, logistics, payout and AI support-assistant capabilities; it identifies MystoreNEXT as the tailored enterprise offer.

The seller help center documents a payments and settlements area covering payment cycles, transaction tracking, deductions and adjustments, supported gateways and reconciliation reports.

Mystore documents configurable online payment gateways, cash on delivery for D2C stores and offline payment methods, with condition-based availability in checkout.

Mystore markets real-time Shopify synchronization, inventory controls, ERP connections, 40+ logistics options, WhatsApp fulfillment, marketing integrations and a migration path for Shopify merchants. Integration depth varies by plan and the public page does not document endpoint-level behavior.

Mystore's comparison page targets businesses needing ONDC buyer/seller connectivity, integrated logistics, GST-compliant invoices, multilingual storefront/admin, bulk product and order processing, ERP and inventory integrations, reporting, onboarding training and operational support. It displays a 12,000+ business trust claim that conflicts in scope with newer 28,000+ storefront claims.

Mystore describes a partner ecosystem for referrals and service delivery, including branded D2C storefront enablement, catalogs, seller networks and domain connections. Public partner commercial terms and current partner counts are not disclosed in the retained source.

Mystore markets branded D2C storefront creation with catalog, inventory, order, payment, logistics, promotions, customer engagement and ONDC distribution from a common operating layer. The public page is product-positioning evidence, not quantified customer proof.

Mystore markets WhatsApp as a commerce and operations channel for product discovery, catalog browsing, cart, payment, order updates, customer conversations and seller fulfillment workflows connected to the same commerce backend.

MystoreNEXT identifies Rajiv Kumar as co-founder and CEO and Kriti Aggarwal as co-founder and CPO of Hippo Innovations. The latter conflicts with the main Mystore About page, which labels Kriti co-founder and COO. The page also markets centralized distributor management, master catalogs, location-based substores, enterprise integrations and implementation support.