Petpooja

Petpooja presents an all-in-one operating-software ecosystem for SMBs: restaurant POSS, Payroll, retail Invoice and Tasks. It reports 150,000+ businesses globally, 14+ years of operation and 24x7 support. Homepage customer cards name Burgerama, Yangkiez Momos and Berco's. Its displayed zero-processing-error claim has no methodology and is not treated as an audited operating metric.

Petpooja says it began in 2011 as a two-person B2B food-delivery idea, became a cloud restaurant POS in 2013, added offline mode in 2017 and expanded internationally in 2020. It now reports 150,000+ businesses across India, UAE and South Africa and names Parthiv Patel as Co-Founder & CEO and Apurv Patel as Co-Founder & CSO. The page reports 1,500+ employees and positions Payroll, Tasks and Invoice as expansion beyond restaurants.

POSS is a restaurant management system for fine dine, QSR, cafes, food courts, cloud kitchens, bakeries, bars, pizzerias and chains. It combines three-click billing, KOTs, split/merged payments, discounts, item-wise inventory deduction, low-stock alerts, reports, online orders, menus, CRM and 150+ integrations. The page reports 100,000+ restaurants; transaction-scale cards render inconsistently and are normalized only where text is legible.

The current billing product creates bills and KOTs, manages tables and areas, synchronizes multiple terminals, routes KOTs to kitchen stations, configures taxes, discounts and payment QR codes, settles bills and works offline. The page says setup takes more than one day as rendered, which may be a display error and is preserved rather than silently corrected.

POSS inventory supports central kitchens, inter-outlet requests and supply, damaged-stock returns, supplier management, raw-material and recipe masters, automatic recipe-based consumption, low-stock alerts, stock-sensitive menu availability and purchase-order creation and acceptance. A generic under-15-minute stock-keeping claim lacks a defined task, baseline or cohort.

The product accepts and manages orders from Swiggy, Zomato, Dineout and other restaurant channels in one screen, manages riders, menu timing, packaging charges, discounts, stock-based availability, items, add-ons, offers and menu prices across aggregators, and compiles platform-wise reports on commissions, charges, margins and taxes. Petpooja reports 8 lakh+ orders handled in a single day and 25% of Swiggy/Zomato orders, without methodology.

Menu management creates categories, variants, add-ons, multiple dine-in and online menus, special offers and dynamic prices. It writes availability, time, item and price changes to connected delivery aggregators and can switch items off based on stock. The merchant retains configuration authority.

POSS provides downloadable real-time sales, order, inventory, payment, tax, staff-action and customer reports, configurable head-office aggregation, central menu/raw-material masters, staff access rights and audit detail for modifications, discounts, cancellations and cash-drawer actions. This is diagnostic and control evidence, not demand forecasting.

The in-built CRM unifies customer information from online, Captain, website and in-house orders, tracks purchase history and preferences, creates labels and segments, and runs personalized SMS, feedback, discount, reward and occasion campaigns. It supports deterministic lifecycle execution; open-ended campaign planning is not documented.

The marketplace packages wireless calling, kiosk, scan-and-order, Purchase Manager, digital displays, Captain, KDS, tokens, reservations, restaurant website, loyalty wallet, SMS, feedback, reconciliation and dynamic reports. It says 11+ services and 150+ third-party integrations are available but explicitly warns that marketplace services may vary by region.

Petpooja offers third-party restaurant integrations and an integration-partner intake route. Product pages name aggregators, payments, accounting, loyalty and hyperlocal delivery partners. No endpoint-level public API or SDK documentation was found; partner-led integration does not by itself establish a public API.

The Android Captain app takes table orders, synchronizes with POSS offline or online, records remarks, settles UPI, wallet and contactless-card payments and includes an AI-based recommendation engine to help servers upsell. Recommendations assist staff; they do not autonomously place items without user action.

KDS displays dine-in and online KOTs, aggregates item lists, operates on Android and Windows, and lets kitchen staff mark food ready. It is a deterministic kitchen-status system; an image alt mentioning an AI recommendation engine is not supported by KDS body copy and is not used as AI evidence.

Guests scan a table QR, browse the live menu, build and validate an order by OTP, pay online or at counter and send a KOT directly into POSS. Merchants can hide sold-out items and accept multiple orders for a table. This is direct digital ordering and checkout, not social commerce.

The kiosk lets guests browse, order and pay through UPI, card or counter payment, then synchronizes the order and prints KOTs in POSS. It uses smart upsell prompts for combos, sides and add-ons. Vendor outcome cards such as 2x faster checkout, 99% accuracy and +28% AOV lack a named cohort, baseline method and timeframe.

Table devices route predefined waiter, water and bill requests to restaurant staff. This is contextual service-request routing and human handoff, not conversational support or voice-agent execution.

Reservation Manager consolidates bookings from Zomato Dining, District, EazyDiner, direct links, calls and walk-ins, manages table availability and deposits, and documents automated table assignment and refundable-deposit handling. Refund scope is reservation-specific, not a general returns product.

Petpooja operates purchase-based loyalty points, customer wallet top-ups, redemption, configurable earning or expiry rules and repeat-purchase incentives across outlets. This is direct loyalty execution.

Petpooja provides a restaurant-branded website that accepts commission-free direct orders into POSS, displays the merchant's menu and supports customer acquisition outside aggregators. The merchant controls content and offers; no generative creative production is shown.

The reconciliation add-on matches Swiggy and Zomato orders against POSS data, surfaces status mismatches, tax/discount/rounding amount variances, missing orders and commission breakdowns, and produces filterable reports for query or accounting. It identifies payout discrepancies but does not itself prove recovery of funds.

Petpooja Finance is described as a POSS layer for card, UPI and QR processing, tender classification, payout tracking, reconciliation, auto-settlement, soundbox confirmations and an HDFC current-account application. Pay+ is rolling out with Paytm, Razorpay, Pine Labs, Mosambee and BharatPe; loan options and a full HDFC business-loan journey are rolling out or roadmap rather than generally live. External providers move funds and provide banking.

Payroll combines biometric and location-based attendance, shifts, overtime and late-entry rules, leave approvals, monthly/hourly wage calculations, PF/ESIC/PT breakdowns, advances and deductions, payslips, owner and employee apps, reports and multi-location administration. It reports 25,000+ businesses and 400,000+ employees, with no count methodology.

Tasks creates and schedules projects and recurring work from 150+ templates, assigns members and dependencies, sends WhatsApp and in-app reminders, geofences field tasks and tracks progress. Its AI checks uploaded images, flags proof errors and can automatically confirm task completion. This is narrow AI evaluation and deterministic workflow execution, not open-ended planning or multi-agent collaboration.

Invoice is a retail and B2B POS for GST/e-invoices, barcode checkout, price lists, vouchers, returns/refunds/exchanges, stock transfers, batch/expiry/serial tracking, warehouses, purchase automation, manufacturing, P&L and accounting reports. It markets an AI inventory agent that automatically updates inventory without manual entry and an AI suite, but does not document the model, input or exception controls in depth.

The AI-powered Purchase Manager compares live HyperPure, DMart and local-supplier prices, ingests supplier rate cards, finds the lowest-priced option for each item, builds a Best Match cart, lets the merchant review or adjust it and submits orders in one tap. Purchased stock updates automatically. It is free inside POSS as presented; merchant approval precedes purchase.

The current page discloses Core, Growth and Scale plans; monthly versus annual billing; per-outlet context; core billing, CRM, inventory, report and support entitlements; add-ons and dedicated POC at higher scope; and regional/currency variation. Visible numeric India amounts are commented out or absent from the live rendered tariff, so exact current contract value is unknown and historical hidden values are not promoted.

Petpooja operates a screened reseller program. Resellers receive 15% commission on converted sales within 10-12 days after onboarding, and existing POS users can receive a ₹500 referral bonus. This is a current distribution and partner mechanism, not merchant-side product revenue.

Petpooja publishes a coordinated vulnerability-disclosure process, safe-harbor terms, report triage and remediation coordination. This establishes a security-reporting process but is not a penetration-test result or certification.

The current privacy policy identifies Prayosha Food Services Private Limited as the company licensing and operating Petpooja web, desktop and mobile platforms. It describes collection and processing across the platform; it does not establish public API access or independently audited compliance.

Terms identify Prayosha Food Services Private Limited as Petpooja and cover the billing site, main site, current and future apps and paid add-ons through online payment gateways. They describe an eligibility-dependent one-week trial and a yearly membership fee after trial, which conflicts with the current pricing page's monthly billing option. Exact eligibility, renewal, implementation charge and cancellation economics are not fully disclosed.

The corporate hub publishes annual returns for FY2020-21 through FY2024-25 and a directors-information document under Prayosha Food Services Private Limited. It is the canonical company route to the filed FY2024-25 Form MGT-7.

The filed Form MGT-7 identifies CIN U74110GJ2011PTC065512, incorporation on 19 May 2011, Ahmedabad registered office, private Indian non-government company status and 100% subsidiary Petpooja Inc. For FY2024-25 it reports Companies Act turnover of ₹1,010,090,666 and net worth of negative ₹77,112,599. It reports 23 shareholders, promoter equity ownership of 38.42%, venture-capital holdings and directors Apurv Mahendrabhai Patel, Shaival Mayurbhai Desai and Parthiv Shashikant Patel. The form is not an audited revenue-breakdown or current cap table after year-end.

The exact-domain official profile reports a privately held company founded in 2011, headquartered in Ahmedabad and in the 1,001-5,000 employee band. It describes 150,000+ businesses, 100,000+ POSS outlets and AI-led task validation. The size band is self-reported and not an exact audited headcount.

Petpooja announced raising ₹137 crore ($15 million) in a round led by Dharana Capital, with participation from Ashish Gupta and Urban Company founders Abhiraj Singh Bhal, Varun Khaitan, Raghav Chandra and Mukund Kulashekaran. It said proceeds would accelerate AI automation, product expansion, support and global scale. The post does not disclose a complete post-round cap table or exact ownership percentages.

Petpooja's founder story says Apurv and Parthiv pivoted from B2B food delivery to restaurant software, received initial friends-and-family seed funding, raised $2 million from Udaan in 2019 and $4.5 million from Aroa Ventures, Udaan and GVFL in November 2021. Historical team and product figures are not treated as current.

Petpooja's 2025 highlights report 150,000+ active clients and 1,800+ employees and name Invoice, Studio and Marketing Automation as launches. The headcount is company-reported rather than audited; product status for Studio and Marketing Automation is not generalized beyond the post without current core pages.

The live homepage carries named qualitative testimonials from Viraaj Badhwar of Burgerama, Aditi Madan of Yangkiez Momos and Kabir Advani of Berco's covering reporting, online-order and inventory operations, menu updates, multi-outlet integration and support.

The current POS page quotes Kiran Shah about a network of more than 100 Apsara Ice Cream outlets and Somesh Jha of HRPL/Hocco about aggregator integration and the move to home delivery. The Kiran Shah block conflicts internally: the quote names Apsara Ice Creams while the portrait alt text and displayed brand identify Go Zero.

Ankur, identified as retail head of Winnie Cakes, says the business has presence in 23 states and uses Petpooja for real-time, multi-outlet data including offline operation in remote areas.

Siddharth, managing director of Skydeck by Sherlocks, says Petpooja lets two billing stations remain synchronized with the master POS.

Harshang, owner of The Roast Room Cafe, says his point of contact trained him on the system in less than 15 minutes and praises its ease and support.

Mihir Shah, co-founder of Mauve, gives a qualitative testimonial that Captain makes order taking easier and records customer remarks and suggestions.

Aditi Madan, founder of Yangkiez Momos, says Petpooja handles Zomato and Swiggy orders, inventory and menu updates and frees time for brand growth.

Rachit of Fat Boys says the feedback service sends SMS feedback requests from crowded food-court outlets, saving staff time and collecting service input.

The page carries named qualitative testimonials from Aalap Shah of Lollo Rosso and Somesh Jha of HRPL/Hocco about a multi-outlet one-stop system and online-delivery integration.

Sai Sumanth Chedella, director of Sai Radhika Food, gives a qualitative testimonial about integrations, support, reliability and more informed decisions.

Gurpreet Singh, managing director of Giani's Ice Cream, says staff use one screen for third-party integrations and reports qualitative efficiency improvement.

Kenan Patel, co-owner of Poutinerie, says KDS makes customized order requests visible to kitchen staff, saves time and improves order accuracy.

Kabir Advani, managing partner of Berco's, says Petpooja integrates the processes required for smooth multi-outlet operations.

Sumit, owner of Lassi Corner, says Petpooja streamlines walk-in and online orders across stores in India and highlights village-outlet setup support.

Dipen Patel of Puffiza says the chain has more than 20 outlets in Gujarat and uses Petpooja inventory management to automate raw-material flow through a centralized kitchen.

The current QSR page carries testimonials from Dheeraj Gupta of Jumboking about multi-location food costing and Vaibav Kumaravel of The Red Box about order, online-order and inventory management.

Viraaj Badhwar, co-founder of Burgerama, says Petpooja provides sales and profit reporting plus issue support.

Mukul Bhatia, owner of Marky Momos, gives a named qualitative testimonial focused on prompt support.

Kishore Mahendra Paswan of Times of Paratha says he has used Petpooja since 2019 across four branches and praises usability and support.

Jay Bhagat, owner of Glad Mad Pizza, gives a qualitative testimonial about Petpooja developing the restaurant's website to its requirements.

The support page includes named testimonials from Nothing Before Coffee, Sai Radhika Food and The Shake Maker. The Shake Maker says its relationship with Petpooja has lasted more than five years.

The vendor case says Jumboking had more than 160 outlets and describes centralized outlet control, real-time inventory, food-cost reporting and combined online/offline order routing. Outcome statements are qualitative and no measurement formula or window is supplied.

The vendor case says Petpooja supported 20 The Beer Cafe outlets and five Bira 91 stores, including two brewery outlets, with inventory, menus, compliance, table ordering and analytics. Elsewhere the same article calls The Beer Cafe a 33-outlet chain, without explaining whether 20 is the Petpooja deployment scope.

The vendor case describes a five-eatery Swati Snacks deployment and attributes to Shaan Jhaveri a manyfold increase in takeaway after moving from a legacy POS to Petpooja and online delivery. 'Manyfold' is not numerically defined.

The Choice Snack Bar case reports nine outlets, five-to-seven-minute delivery-process savings, about one-hour new-staff readiness and overall cost reduction of 15-20% within the first few years. An earlier passage states a 20% cost decrease. It also says Choice adopted Petpooja in 2010, which conflicts with Petpooja's own corporate story that its POS pivot began in 2014.

The Hocco/HRPL case says the group switched in 2018 and reports order-processing throughput rising from 10 to around 60 orders per minute, alongside qualitative improvements in aggregator acceptance and management visibility.

Petpooja's official YouTube channel publishes a named La Pino'z client-testimonial video; no independently retained quantitative outcome was available.

Petpooja's official YouTube channel publishes a named Berco's POS review; it is normalized as qualitative vendor-hosted customer proof.

Petpooja's official channel publishes a named Puffiza customer review, supplementing the current product-page testimonial.

Petpooja's official channel publishes a named Sherlock's Pub POS review, treated as the same customer family as the Skydeck by Sherlocks product-page testimonial.

Petpooja's official channel publishes a named Winni's review; the site testimonial spells the displayed bakery brand Winnie Cakes, so naming is preserved as a minor inconsistency.

Petpooja's official channel publishes a named Tummy Fillers POS review; no retained quantitative outcome was available.

Petpooja's official channel publishes a named The Shaka Cafe POS review; no retained quantitative outcome was available.

Petpooja's official channel publishes a named Poutinerie customer review, supplementing the KDS testimonial.

Petpooja's official channel publishes a named Yangkiez/Momo Mami customer review, supplementing Yangkiez Momos testimonials on the current site.

Petpooja's official channel publishes a named Yum Yum Tree Group POS review; no retained quantitative outcome was available.

Petpooja's official channel publishes a named Al-Bek POS review; no retained quantitative outcome was available.

Petpooja's official channel publishes a named Blackbuck's customer video; title-level proof is qualitative.

Petpooja's official channel publishes a named IMLY customer video; title-level proof is qualitative.

Petpooja's official channel publishes a named Doolally customer/collaboration video; no retained quantitative outcome was available.

Petpooja's official channel publishes a named Caffix customer/collaboration video; no retained quantitative outcome was available.

Petpooja's official channel publishes a named Madhouse Cafe customer/collaboration video; no retained quantitative outcome was available.

Petpooja's official Shorts catalog labels Vaani a real customer story for POSS and the wireless calling device; no retained quantitative outcome was available.

Petpooja's official Shorts catalog labels Radhika's a real customer story. It may refer to the Sai Radhika Food testimonial, but the title alone does not prove that identity match.

Petpooja's official Shorts catalog labels Desserts & More a real customer story; no retained quantitative outcome was available.

Petpooja's official Shorts catalog labels Busy Beans a real customer story; no retained quantitative outcome was available.

Petpooja's official Shorts catalog labels Dinng a real customer story for online-order reconciliation; no retained quantitative outcome was available.

Petpooja's official Shorts catalog labels Idli Ghar a real customer story for its kiosk; no retained quantitative outcome was available.

Petpooja's official Shorts catalog labels Kabhi B an inventory-management case study and claims growth qualitatively; no retained quantified outcome was available.

Google Play displayed a 4.5-star rating, about 23.8 thousand phone reviews and 500 thousand-plus downloads. Visible current reviews include praise for usability and complaints about a June 2026 update and support responsiveness; the developer publicly responded to the complaints.

Apple displayed 4.7 out of 5 from 7 thousand ratings. Visible reviews include praise for support and order management plus complaints about lost iPad landscape mode, unsupported branded SMS and post-sale service; one named restaurant review says the Captain app saves time and the ordering link boosts sales without quantification.

Apple displayed 4.3 out of 5 from 11 ratings. Visible reviews praise job tracking and task allocation but also allege that created tasks disappeared and criticize customer service.

The canonical official Case Study archive exposed exactly five posts at access: Jumboking, The Beer Cafe and Bira 91, Swati Snacks, Choice Snack Bar and Hocco/HRPL.