Swap

Swap positions itself as an ecommerce operating system and says its current platform serves 800+ global businesses. The homepage markets an agentic storefront that guides product discovery, virtual try-on and checkout, alongside global operations, returns, tax and demand-planning products.

The official sitemap was used to bound the current product, legal, FAQ, partner, press, customer-hub and blog surfaces. It lists the customer hub but does not enumerate the individual customer-story paths linked from that hub.

Swap Commerce Ltd, company number 13674425, contracts through order forms for a SaaS platform and the Global, Clear by Swap, Tax Compliance Services, Returns and Protect products. The terms describe APIs, authorised users and connected Shopify/Magento applications; Global calculates total landed cost and can generate HS codes; Returns can execute refunds, store credit and exchanges and communicate returned-goods state through WMS integration. Merchant policy and input accuracy remain merchant responsibilities.

The privacy policy identifies Swap Commerce Ltd as the operator of a platform connecting business customers' ecommerce operations and logistics and provides privacy@swap-commerce.com as a contact.

Swap describes SSO, MFA, role-based access control, least privilege, Zero Trust controls, encryption, GCP key management, SIEM logging and penetration testing. It says it is ISO 27001:2022 certified and that SOC 2 Type 2 is in progress; the page links the help centre and public API developer documentation.

The platform page markets guaranteed total-landed-cost calculation, automated global tax compliance, integration to front-end sales platforms, an agentic storefront and an AI demand-planning agent that analyses inventory, returns and global sales for forecasts, replenishment and proactive automation.

Swap Returns provides a branded global portal, exchange- and credit-first flows, configurable product/region rules, automated workflows, instant exchanges, reverse-logistics and 3PL/WMS connections, quality-control support, real-time return data and APIs for Shopify and non-Shopify stacks. The page markets an approximately 10% balance-sheet benefit without a cohort or formula.

Swap Ship markets negotiated outbound and return rates, carrier contracts, cross-border shipping, global carrier and logistics partners, tracking and delivery intelligence. Partner 3PLs can perform quality checks, restock, consolidate and bundle returned inventory.

Swap markets nexus monitoring, automated registrations and filings in the US and supported international markets, tax-authority mail handling, voluntary-disclosure and exemption-certificate management, HS classification, configurable rules and audit-ready reporting. Full-suite compliance is sold through a custom quote and described as one flat fee.

Protect provides package-protection administration, AI-powered delivery-status intelligence, configurable branded SMS/email alerts, in-app previews, Gorgias integration and dashboard claims handling; Swap manages third parties on the merchant's behalf.

Swap says platform fees are capped at 3%, with no surprise reconciliation charges. The page does not define the percentage base, minimums or product-by-product schedule.

Swap says Global automatically calculates and applies duties, taxes and fees at checkout and provides tariff protection against calculation variance, subject to accurate merchant inputs and the legal terms.

Returns V2 lets merchants configure tax/duty refund rules by destination for Swap Global and Shopify orders. Swap calculates the refund amount, supports refund, store credit and exchange paths, marks the return in Global and updates the invoice; limitations include non-refundable fees and incomplete tax support for one exchange flow.

The official Shopify listing prices Swap Shipping & Returns at USD 350 per month and showed a 5.0 rating from 24 reviews at access time. It markets return labels, returns/exchanges, shipping/tracking cost reduction and negotiated rates.

QED identifies Sam Atkinson and Zach Bailet as co-founders, London as headquarters and 2023 as QED's investment year. It describes one dashboard spanning shipping, tracking, package protection, returns and cross-border operations.

Cherry Ventures says Swap was founded on 1 January 2022 by Sam Atkinson and Zach Bailet to unify shipping, returns and inventory operations.

Cherry says it joined Swap's seed round in 2022 and co-invested in a USD 40 million Series B. At publication it reported USD 100 million+ annual cross-border transaction processing, 400 brands, close to eight products in two years and 60% of customers entering new markets within months; the measurement method is not disclosed.

Swap announced a USD 100 million Series C co-led by DST Global and ICONIQ. The release says the company evolved from returns into cross-border, tax, demand planning and AI commerce infrastructure intended to let agents transact, recommend and process payments across merchants.

The current primary Cherry job-board company profile labels Swap Series C, London-based, founded in 2022 and in the 51–200 employee band. A separately indexed filtered variant carried 11–50 employees and 2021, so exact headcount and even the job-board founding field are not treated as settled facts.

The live hub linked 25 distinct named customer-story paths: AX Paris, Baukjen, Blacksmith Store, Boody, Bradshaw Taylor, Cubitts, Ed Hardy, Galvan London, HERA, KITRI, LØCI, Manors Golf, Never Fully Dressed, PANGAIA, Red Equipment, Serge DeNimes, SIRPLUS, Sisters & Seekers, Sleeper, Slow Love, Stripe & Stare, Studio Nicholson, Universal Works, Young Soles and Article London.

Swap says Returns supports a single branded portal for domestic and international returns, multi-currency, routing rules, global exchanges and warehouse/quality-control workflows through 3PL/WMS connections.

Swap sells the full platform through a demo motion and describes live-demo coverage as real-time duties, pricing, tax, cross-border delivery, returns, compliance and the AI storefront. The page says 700+ businesses, while the current homepage says 800+.

Swap says AX Paris unified returns across platforms, automated multi-payment refunds and added exchanges/gift cards. The body reports more than GBP 3.4 million total retained in 2024–2025, including GBP 1 million+ exchange and GBP 2.4 million+ credit/gift-card outcomes, with GBP 95k–330k recovered per month.

The vendor case says Baukjen unified manual warehouse, service and OMS return work, enabled international returns and native exchanges, and could change policy rules without developers. It reports approximately 35% more retained revenue and 133% more exchange revenue at peak 2025 versus peak 2024; embedding took three to four months because of Baukjen's systems, though benefit was reported from day one.

The case says Swap automated returns and customer status messages and provided a Shopify Markets view. It reports 35% AOV growth across seven months, 52% conversion growth with no precise measurement window and 84% retained-revenue growth over six months.

Swap says 15% of Boody customers selected Shop Now instead of a refund, the exchange rate reached 21% after increasing by more than 10%, and the brand retained an unspecified 'thousands of pounds' over a few months while automating return work.

The case covers five portfolio brands and reports GBP 553k+ retained in 2025, US sales rising 153% from about USD 9.2k in March to more than USD 23.3k in October 2025, and a 96% US conversion-rate improvement across 2025 using Returns and Global.

Cubitts' vendor-hosted case says the Swap repairs portal increased repair usage 25%, saved at least five minutes per order and more than six hours weekly across about 75 weekly orders. It was limited to UK prescription services at the time; sunglasses and international expansion were future plans.

The named vendor case qualitatively says Ed Hardy protected revenue through gift-card refunds and exchanges, replaced manual return processing and strengthened loyalty; it provides no defensible outcome value, baseline or measurement window.

The case says more than 40% of Galvan returns now convert to exchanges or credit versus a prior state where about 70% defaulted to refunds, return processing is more than 50% faster and three regions use cross-border returns.

The qualitative vendor case says Swap automated HERA's 3PL-connected returns during peak periods and supported HERA Rewear resale/trade-in and a more consistent customer experience; the page does not quantify the claimed hours or loyalty effect.

The case headline says KITRI cut returns nearly in half. Its detailed example is the Claire dress: return rate fell from 70% to 38% after Swap exposed return reasons and KITRI made targeted product changes; Swap also automated manual returns and enabled exchanges.

The qualitative case says LØCI implemented Swap early for a US-heavy customer base, uses a cross-border returns process and routes returned products into recycling; no quantified merchant outcome is disclosed.

Swap reports Manors Golf revenue grew 140% year over year, returns were 6–8%, exchanges and credits outpaced refunds and duties/tax visibility improved conversion. The page provides no comparable baseline, exact period or attribution method for the revenue and return metrics.

Swap says Never Fully Dressed implemented any-product exchanges, gift cards and upsells and retained 10% of return revenue. The case also discusses return prevention through sizing/education tools but does not separate their contribution.

The qualitative case says PANGAIA consolidated tools, reduced operational costs, processed orders faster, improved resource allocation and added real-time tracking and simpler returns; it publishes no outcome amount, baseline or timeframe.

The vendor case reports 111% year-over-year global-sales growth, 65% conversion-rate growth and 13% AOV growth after using Swap for global commerce. It provides no starting values, cohort or calculation method.

The case says Serge DeNimes had a retained-revenue rate above 50% and projected more than GBP 80,000 retained during the stated year, while automated return processing saved several minutes per return.

Swap says SIRPLUS replaced manual returns with Instant Exchange and Shop Now, retaining more than GBP 5,000 per month in incremental revenue and adding return-reason analytics. The measurement start date and formula are absent.

The named qualitative case says Swap automated duties/taxes, consolidated all returns in one portal and improved peak-season return and exchange handling; it does not publish a defensible outcome magnitude.

Swap says its Merchant-of-Record model made a previously blocked 25% of Sleeper's catalogue shippable internationally and sales in one formerly unsupported market grew 168% from January to February after switching. The case also contrasts immediate revenue access with the prior provider's weekly payout schedule.

The case headline reports more than six hours per day saved, over 200% global-shipping coverage growth and 80% less returns administration through the Swap-Shiptheory integration. The body says the prior multi-platform workflow took about three hours daily and that printing 100 labels could take seven hours; it defines the 80% as fewer return-admin and cross-platform emails.

Stripe & Stare says Swap added QR-code labels, handled discount-code refund logic, reduced return-related emails and increased store-credit selection. A 10% bonus is a configured incentive, not a measured uplift; no outcome magnitude is reported.

The case reports 45% year-over-year revenue growth and 77% ecommerce growth in Q1 2025, 15% more retained revenue through UK returns, a claimed five-point advantage over an unspecified benchmark and 5–5.5% of UK orders exchanged. Swap supplied QR/pickup returns, automated refund/exchange workflows, tracking and return analytics.

Universal Works describes replacing Google Sheets and prepaid paper labels with domestic/international self-service returns and fewer refund-processing clicks. The headline calls refunds same-day, while the customer says the team aims to refund on the day goods reach the warehouse; the page provides no measured attainment rate.

The qualitative customer case says Young Soles uses Shopify-connected returns, exchanges/credits, outbound and cross-border shipping, Swap's preferred rates from its warehouse and clearer payment control; recycling was described as a capability the brand intended to build on.

The case says Article London enabled Shop Now, Shop Later and Instant Exchange. In two months its refund rate moved from 100% to 80%, described as a 20% reduction, and upsell revenue from Shop Now/Shop Later increased 150%.

A filtered variant of the investor-operated job-board profile displayed an 11–50 employee band and 2021 founding year, conflicting with the primary profile's 51–200 and 2022 fields. It is retained only to document the inconsistency, not as the preferred identity source.